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11. SEGMENT INFORMATION (Tables)

6 Months Ended

Jun. 30, 2012

Segment Reporting, General Information (Deprecated 2012-01-31)

		(Unaudited)								(Unaudited)
		Three Months Ended								Six Months Ended
		June 30,								June 30,
		2012				2011				2012				2011
NET SALES:
Wholesale		$	34,697,580			$	40,798,222			$	77,065,992			$	80,593,047
Retail			9,139,712				10,881,759				19,635,883				22,625,426
Military			571,066				602,651				1,032,401				1,370,434
Total Net Sales		$	44,408,358			$	52,282,632			$	97,734,276			$	104,588,907
GROSS MARGIN:
Wholesale		$	11,058,323			$	15,453,779			$	23,991,162			$	28,793,933
Retail			4,267,641				5,085,257				9,339,243				10,909,883
Military			25,663				78,292				43,303				179,457
Total Gross Margin		$	15,351,627			$	20,617,328			$	33,373,708			$	39,883,273

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- Definition

General information about (a) factors used to identify reportable segments, including the basis of organization (for example, whether management has chosen to organize the enterprise around differences in products and services, geographic areas, regulatory environments, or a combination of factors and whether operating segments have been aggregated to reportable segments) and (b) types of products and services from which each reportable segment derives its revenues.

+ References

No definition available.

+ Details

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