8. INTANGIBLE ASSETS (Detail) - Intangible Assets (USD $)	Jun. 30, 2012	Dec. 31, 2011	Jun. 30, 2011
Trademarks:
Total Identified Intangibles	$ 33,626,915	$ 33,604,368	$ 33,591,328
Accumulated Amortization (Member) \| Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,136,054	2,111,261	2,087,060
Accumulated Amortization (Member) \| Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	1,000,000	1,000,000	1,000,000
Accumulated Amortization (Member)
Trademarks:
Total Identified Intangibles	3,136,054	3,111,261	3,087,060
Carrying Amount (Member) \| Wholesale (Member)
Trademarks:
Indefinite Lived Intangible Assets	27,243,578	27,243,578	27,243,578
Carrying Amount (Member) \| Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000	2,900,000	2,900,000
Carrying Amount (Member) \| Patents [Member]
Trademarks:
Finite Lived Intangible Assets	347,283	349,529	360,690
Carrying Amount (Member)
Trademarks:
Total Identified Intangibles	30,490,861	30,493,107	30,504,268
Wholesale (Member)
Trademarks:
Indefinite Lived Intangible Assets	27,243,578	27,243,578	27,243,578
Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000	2,900,000	2,900,000
Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,483,337	2,460,790	2,447,750
Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	$ 1,000,000	$ 1,000,000	$ 1,000,000

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Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 350

-SubTopic 30

-Section 50

-Paragraph 2

-Subparagraph (a)(1)

-URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 142

-Paragraph 45

-Subparagraph a(1)

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

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- Definition

Gross carrying amount before accumulated amortization as of the balance sheet date of the costs pertaining to the exclusive legal rights granted to the owner of the patent to exploit an invention or a process for a period of time specified by law. Such costs may have been expended to directly apply and receive patent rights, or to acquire such rights.

+ References

+ Details

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- Definition

Carrying amount (original costs adjusted for previously recognized amortization and impairment) as of the balance sheet date for the rights acquired through registration of a trademark to gain or protect exclusive use of a business name, symbol or other device or style for a projected indefinite period of benefit.

+ References

+ Details

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