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14. SEGMENT INFORMATION (Detail) - Segment Table (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
NET SALES:
Total Net Sales	$ 228,317,663	$ 239,599,096	$ 252,792,263
GROSS MARGIN:
Total Gross Margin	80,286,590	87,930,755	89,372,714
Wholesale (Member)
NET SALES:
Net Sales	186,000,531	192,554,089	188,268,830
Retail (Member)
NET SALES:
Net Sales	41,284,731	44,812,808	47,476,715
Military (Member)
NET SALES:
Net Sales	1,032,401	2,232,199	17,046,718
Wholesale (Member)
GROSS MARGIN:
Gross Margin	60,767,856	66,936,863	65,470,287
Retail (Member)
GROSS MARGIN:
Gross Margin	19,475,431	20,695,454	21,785,077
Military (Member)
GROSS MARGIN:
Gross Margin	$ 43,303	$ 298,438	$ 2,117,350

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- Definition

Amount of income or loss for the reportable segment before unusual Items, equity method income or loss, income taxes, and extraordinary items.

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Amount of total revenue for the reportable segments, including revenue from external customers, transactions with other operating segments of the same entity, and (gross) interest revenue. All considered to be "operating revenue" for purposes of the taxonomy.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

-SubTopic 10

-Section 50

-Paragraph 22

-Subparagraph (a),(b),(c)

-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8736-108599



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 131

-Paragraph 27

-Subparagraph a, b, c

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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