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10. SEGMENT INFORMATION
 6 Months Ended
Jun. 30, 2013
Segment Reporting Disclosure [Text Block]  
Segment Reporting Disclosure [Text Block]
10. SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, mail order catalogs, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Retail includes all sales from our consumer websites, stores and all sales in our Lehigh division, which includes sales via shoemobiles to individual customers. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments.


    (Unaudited)     (Unaudited)  
    Three Months Ended     Six Months Ended  
    June 30,     June 30,  
    2013     2012     2013     2012  
NET SALES:                                
Wholesale   $ 45,839,745     $ 34,697,580     $ 87,838,162     $ 77,065,992  
Retail     9,776,433       9,139,712       20,614,078       19,635,883  
Military     3,803,573       571,066       4,682,987       1,032,401  
Total Net Sales   $ 59,419,751     $ 44,408,358     $ 113,135,227     $ 97,734,276  
                                 
GROSS MARGIN:                                
Wholesale   $ 15,198,460     $ 11,058,323     $ 28,768,321     $ 23,991,162  
Retail     4,581,459       4,267,641       9,560,859       9,339,243  
Military     530,568       25,663       652,077       43,303  
Total Gross Margin   $ 20,310,487     $ 15,351,627     $ 38,981,257     $ 33,373,708  

Segment asset information is not prepared or used to assess segment performance.