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14. SEGMENT INFORMATION
 12 Months Ended
Dec. 31, 2013
Segment Reporting [Abstract]  
Segment Reporting Disclosure [Text Block]
14. SEGMENT INFORMATION

Operating Segments - We operate our business through three business segments: wholesale, retail and military.


Wholesale. In our wholesale segment, our products are offered in over ten thousand retail locations representing a wide range of distribution channels in the U.S. and Canada. These distribution channels vary by product line and target market and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores and other specialty retailers.


Retail. In our retail segment, we sell our products directly to consumers through our consumer and business direct websites, our Lehigh mobile and retail stores and our Rocky outlet store. Our Lehigh operations include a small fleet of trucks, supported by small warehouses that include retail stores, which we refer to as mini-stores. Through our outlet store, we generally sell first quality or discontinued products in addition to a limited amount of factory damaged goods, which typically carry lower gross margins.


Military. While we are focused on continuing to build our wholesale and retail business, we also actively bid, from time to time, on footwear contracts with the U.S. military. Our sales under such contracts are dependent on us winning the bids for these contracts.


We have received an order to fulfill a contract to the U.S. Military to produce “Hot Weather” combat boots. The first year of the contract includes a minimum purchase amount of $3.0 million and a maximum of $15.0 million. Shipment of the boots began in the first quarter of 2013. The contract includes an option for four additional years with the same terms.


F-20

    Years Ended December 31,  
    2013     2012     2011  
NET SALES:                        
Wholesale   $ 192,901,438     $ 186,219,918     $ 192,923,763  
Retail     43,092,829       41,284,731       44,812,808  
Military     8,876,464       1,032,401       2,232,199  
Total Net Sales   $ 244,870,731     $ 228,537,050     $ 239,968,770  
                         
GROSS MARGIN:                        
Wholesale   $ 62,420,052     $ 60,987,243     $ 67,306,537  
Retail     19,856,441       19,475,431       20,695,454  
Military     1,265,958       43,303       298,438  
Total Gross Margin   $ 83,542,451     $ 80,505,977     $ 88,300,429  

Segment asset information is not prepared or used to assess segment performance.


Product Group Information - The following is supplemental information on net sales by product group:


    2013     % of
Sales 		    2012     % of
Sales 		    2011     % of
Sales 		 
Work footwear   $ 123,131,787       50.3 %   $ 116,504,833       51.0 %   $ 121,731,462       50.7 %
Western footwear     36,998,504       15.1 %     29,998,191       13.1 %     25,094,929       10.5 %
Duty and commercial military footwear     33,517,114       13.7 %     35,023,601       15.3 %     34,278,075       14.3 %
Outdoor footwear     20,194,524       8.2 %     22,387,493       9.8 %     26,960,781       11.2 %
Lifestyle footwear     10,599,879       4.3 %     10,162,700       4.4 %     7,276,053       3.0 %
Apparel     6,676,075       2.7 %     9,651,847       4.2 %     12,954,362       5.4 %
Other     4,454,968       1.8 %     3,556,597       1.6 %     9,071,235       3.8 %
Military footwear     8,876,464       3.6 %     1,032,401       0.5 %     2,232,199       0.9 %
Royalty income     421,416       0.2 %     219,387       0.1 %     369,674       0.2 %
    $ 244,870,731       100 %   $ 228,537,050       100 %   $ 239,968,770       100 %

Net sales to foreign countries, primarily Canada, represented approximately 2.9% of net sales in 2013, 3.9% of net sales in 2012 and 4.1% of net sales in 2011.