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10. SEGMENT INFORMATION

6 Months Ended

Jun. 30, 2014

Schedule of Segment Reporting Information, by Segment [Table Text Block]

10.

SEGMENT INFORMATION

We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, mail order catalogs, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Retail includes all sales from our consumer websites, stores and all sales in our Lehigh division, which includes sales via shoemobiles to individual customers. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments.

	(Unaudited)				(Unaudited)
	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2014		2013		2014		2013
NET SALES:
Wholesale	$	56,712,072	$	45,839,745	$	109,792,879	$	87,838,162
Retail		10,064,663		9,776,433		21,169,674		20,614,078
Military		2,045,785		3,803,573		3,643,251		4,682,987
Total Net Sales	$	68,822,520	$	59,419,751	$	134,605,804	$	113,135,227

GROSS MARGIN:
Wholesale	$	18,155,363	$	15,198,460	$	34,775,997	$	28,768,321
Retail		4,159,166		4,581,459		9,180,829		9,560,859
Military		271,133		530,568		481,985		652,077
Total Gross Margin	$	22,585,662	$	20,310,487	$	44,438,811	$	38,981,257

Segment asset information is not prepared or used to assess segment performance.

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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