10. SEGMENT INFORMATION (Details) - Segment Information (USD $)	3 Months Ended	6 Months Ended
Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Wholesale (Member)
NET SALES:
Net Sales	$ 56,712,072	$ 45,839,745	$ 109,792,879	$ 87,838,162
GROSS MARGIN:
Gross Margin	18,155,363	15,198,460	34,775,997	28,768,321
Retail (Member)
NET SALES:
Net Sales	10,064,663	9,776,433	21,169,674	20,614,078
GROSS MARGIN:
Gross Margin	4,159,166	4,581,459	9,180,829	9,560,859
Military (Member)
NET SALES:
Net Sales	2,045,785	3,803,573	3,643,251	4,682,987
Total Net Sales	68,822,520	59,419,751	134,605,804	113,135,227
GROSS MARGIN:
Gross Margin	271,133	530,568	481,985	652,077
Total Gross Margin	$ 22,585,662	$ 20,310,487	$ 44,438,811	$ 38,981,257

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- Definition

The portion of profit or loss for the period which is attributable to the parent.

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The total amount of other operating income, the components of which are not separately disclosed on the income statement, from items that are associated with the entity's normal revenue producing operation.

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- Definition

Aggregate revenue during the period from sale of goods in the normal course of business, before deducting returns, allowances and discounts.

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Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1(a))

-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688

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-Name Regulation S-X (SX)

-Number 210

-Section 03

-Paragraph 1

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