10. SEGMENT INFORMATION (Details) - Segment Information (USD $)	3 Months Ended	9 Months Ended
Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Wholesale (Member)
NET SALES:
Net Sales	$ 62,118,207	$ 57,377,365	$ 171,911,086	$ 145,215,527
GROSS MARGIN:
Gross Margin	19,975,610	17,884,159	54,751,607	46,652,480
Retail (Member)
NET SALES:
Net Sales	9,465,159	9,618,059	30,634,833	30,232,137
GROSS MARGIN:
Gross Margin	4,145,655	4,406,352	13,326,484	13,967,211
Military (Member)
NET SALES:
Net Sales	1,146,312	3,180,792	4,789,563	7,863,779
Total Net Sales	72,729,678	70,176,216	207,335,482	183,311,443
GROSS MARGIN:
Gross Margin	152,527	449,159	634,512	1,101,236
Total Gross Margin	$ 24,273,792	$ 22,739,670	$ 68,712,603	$ 61,720,927

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- Definition

The portion of profit or loss for the period which is attributable to the parent.

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The total amount of other operating income, the components of which are not separately disclosed on the income statement, from items that are associated with the entity's normal revenue producing operation.

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- Definition

Aggregate revenue during the period from sale of goods in the normal course of business, before deducting returns, allowances and discounts.

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Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1(a))

-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688

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-Name Regulation S-X (SX)

-Number 210

-Section 03

-Paragraph 1

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