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10. SEGMENT INFORMATION (Details) - Segment Information - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Wholesale (Member)
NET SALES:
Net Sales	$ 53,939,378	$ 56,712,072	$ 104,919,071	$ 109,792,879
GROSS MARGIN:
Gross Margin	17,511,084	18,155,363	33,814,108	34,775,997
Retail (Member)
NET SALES:
Net Sales	10,181,252	10,064,663	22,036,011	21,169,674
GROSS MARGIN:
Gross Margin	4,543,506	4,159,166	9,891,951	9,180,829
Military (Member)
NET SALES:
Net Sales	4,462,566	2,045,785	7,079,417	3,643,251
Total Net Sales	68,583,196	68,822,520	134,034,499	134,605,804
GROSS MARGIN:
Gross Margin	594,043	271,133	913,884	481,985
Total Gross Margin	$ 22,648,633	$ 22,585,662	$ 44,619,943	$ 44,438,811

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