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10. SEGMENT INFORMATION (Details) - Segment Information - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Wholesale (Member)
NET SALES:
Net Sales	$ 54,661,064	$ 62,118,207	$ 159,580,135	$ 171,911,086
GROSS MARGIN:
Gross Margin	16,836,198	19,975,610	50,650,306	54,751,607
Retail (Member)
NET SALES:
Net Sales	10,255,584	9,465,159	32,291,595	30,634,833
GROSS MARGIN:
Gross Margin	4,575,976	4,145,655	14,467,927	13,326,484
Military (Member)
NET SALES:
Net Sales	5,084,848	1,146,312	12,164,265	4,789,563
Total Net Sales	70,001,496	72,729,678	204,035,995	207,335,482
GROSS MARGIN:
Gross Margin	705,303	152,527	1,619,187	634,512
Total Gross Margin	$ 22,117,477	$ 24,273,792	$ 66,737,420	$ 68,712,603

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