XML 35 R19.htm IDEA: XBRL DOCUMENT
v3.3.1.900

13. SEGMENT INFORMATION | 12 Months Ended
--- | ---
Dec. 31, 2015
Segment Reporting [Abstract] |
Segment Reporting Disclosure [Text Block] |
| 13. | SEGMENT INFORMATION
Operating Segments - We operate our business through three business segments: wholesale, retail and military. Wholesale. In our wholesale segment, our products are offered in over ten thousand retail locations representing a wide range of distribution channels in the U.S. and Canada. These distribution channels vary by product line and target market and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores and other specialty retailers. Retail. In our retail segment, we primarily sell our products directly to consumers through our consumer and business direct websites and our Rocky outlet store. We also operate four mobile trucks to service the New York Transit Authority’s employees. Through our outlet store, we generally sell first quality or discontinued products in addition to a limited amount of factory damaged goods, which typically carry lower gross margins. Military. While we are focused on continuing to build our wholesale and retail business, we also actively bid, from time to time, on footwear contracts with the U.S. military. Our sales under such contracts are dependent on us winning the bids for these contracts. We have received an order to fulfill a contract to the U.S. Military to produce “Hot Weather” combat boots. We began shipping boots in the first quarter of 2013. The contract included a minimum purchase amount of $3.0 million and a maximum of $15.0 million for the first year and included an option for four additional years with the same terms. During 2014 and 2015, we shipped boots under this agreement. The following is a summary of segment results for the Wholesale, Retail, and Military segments. Certain amounts from prior year have been reclassified to conform to current year presentation.
|  | Years Ended December 31, |
|  | 2015 |  |  | 2014 |  |  | 2013 |
NET SALES: |  |  |  |  |  |  |  |  |  |  |  |
Wholesale |  | $ | 206,072,657 |  |  | $ | 233,898,250 |  |  | $ | 192,901,438 |
Retail |  |  | 45,808,705 |  |  |  | 44,347,775 |  |  |  | 43,092,829 |
Military |  |  | 17,420,661 |  |  |  | 7,996,144 |  |  |  | 8,876,464 |
Total Net Sales |  | $ | 269,302,023 |  |  | $ | 286,242,169 |  |  | $ | 244,870,731 |
GROSS MARGIN: |  |  |  |  |  |  |  |  |  |  |  |
Wholesale |  | $ | 65,979,792 |  |  | $ | 75,840,977 |  |  | $ | 62,420,052 |
Retail |  |  | 20,621,884 |  |  |  | 19,449,609 |  |  |  | 19,856,441 |
Military |  |  | 2,290,163 |  |  |  | 1,070,139 |  |  |  | 1,265,958 |
Total Gross Margin |  | $ | 88,891,839 |  |  | $ | 96,360,725 |  |  | $ | 83,542,451 |
Segment asset information is not prepared or used to assess segment performance. Product Group Information - The following is supplemental information on net sales by product group:
|  | 2015 |  |  | % of Sales |  |  | 2014 |  |  | % of Sales |  |  | 2013 |  |  | % of Sales |
Work footwear |  | $ | 120,422,188 |  |  |  | 44.7 | % |  | $ | 131,510,217 |  |  |  | 45.9 | % |  | $ | 123,131,787 |  |  |  | 50.3 | %
Western footwear |  |  | 43,435,734 |  |  |  | 16.1 | % |  |  | 45,475,880 |  |  |  | 15.9 | % |  |  | 36,998,504 |  |  |  | 15.1 | %
Duty and commercial military footwear |  |  | 33,341,424 |  |  |  | 12.4 | % |  |  | 38,174,738 |  |  |  | 13.3 | % |  |  | 33,517,114 |  |  |  | 13.7 | %
Lifestyle footwear |  |  | 23,370,822 |  |  |  | 8.7 | % |  |  | 25,823,220 |  |  |  | 9.0 | % |  |  | 10,599,879 |  |  |  | 4.3 | %
Outdoor footwear |  |  | 20,688,005 |  |  |  | 7.7 | % |  |  | 24,606,151 |  |  |  | 8.6 | % |  |  | 20,194,524 |  |  |  | 8.2 | %
Military footwear |  |  | 17,420,661 |  |  |  | 6.5 | % |  |  | 7,996,144 |  |  |  | 2.8 | % |  |  | 8,876,464 |  |  |  | 3.6 | %
Apparel |  |  | 5,662,277 |  |  |  | 2.1 | % |  |  | 7,471,005 |  |  |  | 2.6 | % |  |  | 6,676,075 |  |  |  | 2.7 | %
Other |  |  | 4,155,137 |  |  |  | 1.5 | % |  |  | 4,100,128 |  |  |  | 1.4 | % |  |  | 4,454,968 |  |  |  | 1.8 | %
Royalty income |  |  | 805,775 |  |  |  | 0.3 | % |  |  | 1,084,686 |  |  |  | 0.4 | % |  |  | 421,416 |  |  |  | 0.2 | %
|  | $ | 269,302,023 |  |  |  | 100 | % |  | $ | 286,242,169 |  |  |  | 100 | % |  | $ | 244,870,731 |  |  |  | 100 | %
Net sales to foreign countries, primarily Canada, represented approximately 4.8% of net sales in 2015, 6.3% of net sales in 2014 and 2.9% of net sales in 2013.

X
- References No definition available. + Details
Name: | us-gaap_SegmentReportingAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8981-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9038-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8971-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8595-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8380-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8984-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9031-108599 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9054-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8538-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8864-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8924-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8906-108599 + Details
Name: | us-gaap_SegmentReportingDisclosureTextBlock
Namespace Prefix: | us-gaap_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration