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13. SEGMENT INFORMATION (Details) - Segment Table - USD ($) | 12 Months Ended
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Dec. 31, 2015 | Dec. 31, 2014 | Dec. 31, 2013
NET SALES: |  |  |
Total Net Sales | $ 269,302,023 | $ 286,242,169 | $ 244,870,731
GROSS MARGIN: |  |  |
Total Gross Margin | 88,891,839 | 96,360,725 | 83,542,451
Wholesale (Member) |  |  |
GROSS MARGIN: |  |  |
Gross Margin | 65,979,792 | 75,840,977 | 62,420,052
Retail (Member) |  |  |
GROSS MARGIN: |  |  |
Gross Margin | 20,621,884 | 19,449,609 | 19,856,441
Military (Member) |  |  |
GROSS MARGIN: |  |  |
Gross Margin | 2,290,163 | 1,070,139 | 1,265,958
Wholesale (Member) |  |  |
NET SALES: |  |  |
Net Sales | 206,072,657 | 233,898,250 | 192,901,438
Retail (Member) |  |  |
NET SALES: |  |  |
Net Sales | 45,808,705 | 44,347,775 | 43,092,829
Military (Member) |  |  |
NET SALES: |  |  |
Net Sales | $ 17,420,661 | $ 7,996,144 | $ 8,876,464

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