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1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Accounting Policies [Abstract]
Allowance for Doubtful Accounts Receivable	$ 820,000	$ 1,002,000
Advertising Expense	9,869,000	8,623,000	$ 8,038,000
Shipping, Handling and Transportation Costs	$ 8,500,000	$ 9,254,000	$ 8,294,000

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Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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-Publisher FASB
-Name Accounting Standards Codification
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For an unclassified balance sheet, a valuation allowance for receivables due a company that are expected to be uncollectible.

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Cost incurred during the reporting period in transporting goods and services to customers. Includes freight-out costs.

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