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13. SEGMENT INFORMATION (Details) - Segment Table - USD ($)
 12 Months Ended
Dec. 31, 2015
Dec. 31, 2014
Dec. 31, 2013
NET SALES:      
Total Net Sales $ 269,302,023 $ 286,242,169 $ 244,870,731
GROSS MARGIN:      
Total Gross Margin 88,891,839 96,360,725 83,542,451
Wholesale (Member)      
GROSS MARGIN:      
Gross Margin 65,979,792 75,840,977 62,420,052
Retail (Member)      
GROSS MARGIN:      
Gross Margin 20,621,884 19,449,609 19,856,441
Military (Member)      
GROSS MARGIN:      
Gross Margin 2,290,163 1,070,139 1,265,958
Wholesale (Member)      
NET SALES:      
Net Sales 206,072,657 233,898,250 192,901,438
Retail (Member)      
NET SALES:      
Net Sales 45,808,705 44,347,775 43,092,829
Military (Member)      
NET SALES:      
Net Sales $ 17,420,661 $ 7,996,144 $ 8,876,464