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8. INTANGIBLE ASSETS (Details) - Intangible Assets - USD ($)	Mar. 31, 2016	Dec. 31, 2015	Mar. 31, 2015
Wholesale (Member)
Trademarks:
Indefinite Lived Intangible Assets	$ 32,343,578	$ 32,343,578	$ 32,343,578
Wholesale (Member) | Carrying Amount (Member)
Trademarks:
Indefinite Lived Intangible Assets	32,343,578	32,343,578	32,343,578
Retail (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000	2,900,000	2,900,000
Retail (Member) | Carrying Amount (Member)
Trademarks:
Indefinite Lived Intangible Assets	2,900,000	2,900,000	2,900,000
Patents [Member]
Trademarks:
Finite Lived Intangible Assets	2,595,477	2,595,477	2,595,477
Patents [Member] | Accumulated Amortization (Member)
Trademarks:
Finite Lived Intangible Assets	2,337,930	2,324,515	2,283,386
Patents [Member] | Carrying Amount (Member)
Trademarks:
Finite Lived Intangible Assets	257,547	270,962	312,091
Customer Relationships [Member]
Trademarks:
Finite Lived Intangible Assets	2,200,000	2,200,000	2,200,000
Total Indentified Intangibles	40,039,055	40,039,055	40,039,055
Customer Relationships [Member] | Accumulated Amortization (Member)
Trademarks:
Finite Lived Intangible Assets	1,186,667	1,166,667	1,106,666
Total Indentified Intangibles	3,524,597	3,491,182	3,390,052
Customer Relationships [Member] | Carrying Amount (Member)
Trademarks:
Finite Lived Intangible Assets	1,013,333	1,033,333	1,093,334
Total Indentified Intangibles	$ 36,514,458	$ 36,547,873	$ 36,649,003

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- References

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- Definition

Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (a)(1)
-URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275

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- Definition

Gross carrying amount before accumulated amortization as of the balance sheet date of the costs pertaining to the exclusive legal rights granted to the owner of the patent to exploit an invention or a process for a period of time specified by law. Such costs may have been expended to directly apply and receive patent rights, or to acquire such rights.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (a)(1)
-URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275

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- Definition

Carrying amount (original costs adjusted for previously recognized amortization and impairment) as of the balance sheet date for the rights acquired through registration of a trademark to gain or protect exclusive use of a business name, symbol or other device or style for a projected indefinite period of benefit.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275

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