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10. SEGMENT INFORMATION (Details) - Segment Information - USD ($)	3 Months Ended
	Mar. 31, 2016	Mar. 31, 2015
Wholesale (Member)
NET SALES:
Net Sales	$ 40,191,054	$ 50,979,693
GROSS MARGIN:
Gross Margin	12,971,037	16,303,024
Retail (Member)
NET SALES:
Net Sales	11,536,384	11,854,759
GROSS MARGIN:
Gross Margin	5,144,944	5,348,445
Military (Member)
NET SALES:
Net Sales	5,802,507	2,616,851
Total Net Sales	57,529,945	65,451,303
GROSS MARGIN:
Gross Margin	794,911	319,841
Total Gross Margin	$ 18,910,892	$ 21,971,310

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Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
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