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10. SEGMENT INFORMATION (Details) - Segment Information - USD ($)
 3 Months Ended
Mar. 31, 2017
Mar. 31, 2016
NET SALES:    
Net Sales $ 63,072,954 $ 57,529,945
GROSS MARGIN:    
Gross Margin 19,748,080 18,910,892
Wholesale (Member)    
NET SALES:    
Net Sales 39,168,428 40,191,054
GROSS MARGIN:    
Gross Margin 13,043,761 12,971,037
Retail (Member)    
NET SALES:    
Net Sales 11,874,601 11,536,384
GROSS MARGIN:    
Gross Margin 5,324,619 5,144,944
Military (Member)    
NET SALES:    
Net Sales 12,029,925 5,802,507
GROSS MARGIN:    
Gross Margin $ 1,379,700 $ 794,911