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SEGMENT INFORMATION
 12 Months Ended
Dec. 31, 2017
SEGMENT INFORMATION [Abstract]  
SEGMENT INFORMATION

15.   SEGMENT INFORMATION



Operating Segments - We operate our business through three business segments: wholesale, retail and military.



Wholesale.  In our wholesale segment, our products are offered in over 10,000 retail locations representing a wide range of distribution channels in the U.S. and Canada. These distribution channels vary by product line and target market and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers and online retailers.



Retail.  In our retail segment, we market directly to consumers through our Lehigh business-to-business including direct sales and through our CustomFit websites, consumer e-commerce websites and our Rocky outlet store. In 2017 we also operated four mobile trucks to service the New York Transit Authority’s employees, but that contract ended in the fourth quarter of 2017. Through our outlet store, we generally sell first quality or discontinued products in addition to a limited amount of factory damaged goods, which typically carry lower gross margins.



Military.  While we are focused on continuing to build our wholesale and retail business, we also actively bid, from time to time, on footwear contracts with the U.S. military.  Our sales under such contracts are dependent on us winning the bids for these contracts. We are currently fulfilling several multiyear contracts for the U.S. military.



The following is a summary of segment results for the Wholesale, Retail, and Military segments.  Certain amounts from prior year have been reclassified to conform to current year presentation.







 

 

 

 

 

 



 

Years Ended



 

December 31,



 

2017

 

2016

 

2015

NET SALES:

 

 

 

 

 

 

Wholesale

$

 166,682,253 

$

 176,937,595 

$

 206,072,657 

Retail

 

 48,351,979 

 

 45,933,811 

 

 45,808,705 

Military

 

 38,162,740 

 

 37,387,178 

 

 17,420,661 

Total Net Sales

$

 253,196,972 

$

 260,258,584 

$

 269,302,023 



 

 

 

 

 

 

GROSS MARGIN:

 

 

 

 

 

 

Wholesale

$

 54,187,922 

$

 53,497,843 

$

 65,979,792 

Retail

 

 21,168,186 

 

 21,077,597 

 

 20,621,884 

Military

 

 5,412,709 

 

 2,154,650 

 

 2,290,163 

Total Gross Margin

$

 80,768,817 

$

 76,730,090 

$

 88,891,839 





Segment asset information is not prepared or used to assess segment performance.



Product Group Information - The following is supplemental information on net sales by product group:







 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



 

2017

 

% of Sales

 

 

2016

 

% of Sales

 

 

2015

 

% of Sales

 

Work footwear

$

 109,871,506 

 

 43.4 

%

$

 111,156,688 

 

 42.7 

%

$

 120,422,188 

 

 44.7 

%

Western footwear

 

 38,645,942 

 

 15.3 

 

 

 38,970,631 

 

 15.0 

 

 

 43,435,734 

 

 16.1 

 

Duty and commercial military footwear

 

 33,711,796 

 

 13.3 

 

 

 37,081,857 

 

 14.2 

 

 

 33,341,424 

 

 12.4 

 

Lifestyle footwear

 

 12,909,520 

 

 5.1 

 

 

 15,571,965 

 

 6.0 

 

 

 23,370,822 

 

 8.7 

 

Outdoor footwear

 

 13,002,661 

 

 5.1 

 

 

 13,318,525 

 

 5.1 

 

 

 20,688,005 

 

 7.7 

 

Military footwear

 

 38,162,740 

 

 15.1 

 

 

 37,387,178 

 

 14.4 

 

 

 17,420,661 

 

 6.5 

 

Apparel

 

 3,323,522 

 

 1.3 

 

 

 2,861,071 

 

 1.1 

 

 

 5,662,277 

 

 2.1 

 

Other

 

 3,339,565 

 

 1.3 

 

 

 3,464,667 

 

 1.3 

 

 

 4,155,137 

 

 1.5 

 

Royalty income

 

 229,720 

 

 0.1 

 

 

 446,002 

 

 0.2 

 

 

 805,775 

 

 0.3 

 



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



$

 253,196,972 

 

 100.0 

%

$

 260,258,584 

 

 100.0 

%

$

 269,302,023 

 

 100.0 

%





Net sales to foreign countries represented approximately 3.0% of net sales in 2017,  2.8% of net sales in 2016 and 4.8% of net sales in 2015.