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SEGMENT INFORMATION
3 Months Ended
Mar. 31, 2018
SEGMENT INFORMATION [Abstract]  
SEGMENT INFORMATION

12.  SEGMENT INFORMATION



We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Retail includes all sales from our consumer websites, stores and all sales in our Lehigh division. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments.







 

 

 

 



 

Three Months Ended



 

March 31,



 

2018

 

2017

NET SALES:

 

 

 

 

Wholesale

$

40,430,710 

$

39,168,428 

Retail

 

13,058,218 

 

11,874,601 

Military

 

7,897,745 

 

12,029,925 

Total Net Sales

$

61,386,673 

$

63,072,954 



 

 

 

 

GROSS MARGIN:

 

 

 

 

Wholesale

$

14,014,038 

$

13,043,761 

Retail

 

5,534,210 

 

5,324,619 

Military

 

1,416,934 

 

1,379,700 

Total Gross Margin

$

20,965,182 

$

19,748,080