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SEGMENT INFORMATION

6 Months Ended

Jun. 30, 2019

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

13. SEGMENT INFORMATION



We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Our Retail business includes direct sales of our products to consumers through our e-commerce websites, our Rocky outlet store, and Lehigh business. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments for the three and six months ended June 30, 2019 and 2018.
















		Three Months Ended					Six Months Ended
		June 30,					June 30,
($ in thousands)		2019		2018			2019		2018
NET SALES:
Wholesale	$	40,629	$	39,804		$	83,018	$	80,235
Retail		14,105		11,739			29,544		24,797
Military		7,225		6,663			15,326		14,561
Total Net Sales	$	61,959	$	58,206		$	127,888	$	119,593

GROSS MARGIN:
Wholesale	$	13,403	$	13,030		$	27,778	$	27,044
Retail		6,102		5,267			12,778		10,801
Military		1,936		1,235			3,863		2,653
Total Gross Margin	$	21,441	$	19,532		$	44,419	$	40,498





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- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-URI http://asc.fasb.org/topic&trid=2134510

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