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SEGMENT INFORMATION

9 Months Ended

Sep. 30, 2019

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

13. SEGMENT INFORMATION



We have identified three reportable segments: Wholesale, Retail and Military. Wholesale includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. Our Retail business includes direct sales of our products to consumers through our e-commerce websites, our Rocky outlet store, and Lehigh business. Military includes sales to the U.S. Military. The following is a summary of segment results for the Wholesale, Retail, and Military segments for the three and nine months ended September 30, 2019 and 2018.
















		Three Months Ended					Nine Months Ended
		September 30,					September 30,
($ in thousands)		2019		2018			2019		2018
NET SALES:
Wholesale	$	47,242	$	47,001		$	130,260	$	127,236
Retail		14,490		11,915			44,035		36,712
Military		5,447		7,000			20,772		21,560
Total Net Sales	$	67,179	$	65,916		$	195,067	$	185,508

GROSS MARGIN:
Wholesale	$	16,379	$	15,449		$	44,157	$	42,492
Retail		6,593		5,344			19,371		16,145
Military		2,042		1,607			5,906		4,261
Total Gross Margin	$	25,014	$	22,400		$	69,434	$	62,898





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- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-URI http://asc.fasb.org/topic&trid=2134510

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