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SEGMENT INFORMATION | 12 Months Ended
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Dec. 31, 2019
SEGMENT INFORMATION [Abstract] |
SEGMENT INFORMATION | 16. SEGMENT INFORMATION ﻿ Reportable Segments - We operate our business through three reportable segments: W holesale, R etail and M ilitary. ﻿ Wholesale. In our W holesale segment, our products are offered in over 10,000 retail locations representing a wide range of distribution channels in the U.S. and Canada. These distribution channels vary by product line and target market and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers and online retailers. ﻿ Retail. In our R etail segment, we market directly to consumers through our Lehigh business-to-business including direct sales and through our CustomFit websites, consumer e-commerce websites, third-party marketplaces, and our Rocky outlet store. Through our outlet store, we generally sell first quality or discontinued products in addition to a limited amount of factory damaged goods, which typically carry lower gross margins. ﻿ Military. While we are focused on continuing to build our W holesale and R etail business, we also actively bid, from time to time, on footwear contracts with the U.S. military. Our sales under such contracts are dependent on us winning the bids for these contracts. We are currently fulfilling several multiyear contracts for the U.S. military. ﻿ The following is a summary of segment results for the Wholesale, Retail, and Military segments for the years ended December 31, ﻿ ﻿
﻿ |  |  |  |  |
﻿ |  |  | Twelve Months Ended
﻿ |  |  | December 31,
﻿($ in thousands) |  |  | 2019 |  | 2018
﻿NET SALES: |  |  |  |  |
﻿Wholesale |  | $ | 179,519 | $ | 173,124
﻿Retail |  |  | 64,824 |  | 53,216
﻿Military |  |  | 26,065 |  | 26,354
﻿Total Net Sales |  | $ | 270,408 | $ | 252,694
﻿ |  |  |  |  |
﻿GROSS MARGIN: |  |  |  |  |
﻿Wholesale |  | $ | 61,133 | $ | 57,792
﻿Retail |  |  | 28,941 |  | 23,650
﻿Military |  |  | 7,611 |  | 5,587
﻿Total Gross Margin |  | $ | 97,685 | $ | 87,029
﻿ Segment asset information is not prepared or used to assess segment performance. ﻿ Product Group Information - The following is supplemental information on net sales by product group for the years ended December 31: ﻿ ﻿
﻿ |  |  |  |  |  |  |  |  |  |
﻿($ in thousands) |  | 2019 |  | % of Sales |  |  | 2018 |  | % of Sales |
﻿Work footwear | $ | 123,021 |  | 45.7 | % | $ | 116,022 |  | 45.9 | %
﻿Western footwear |  | 52,313 |  | 19.3 |  |  | 47,313 |  | 18.7 |
﻿Duty and commercial military footwear |  | 42,583 |  | 15.7 |  |  | 40,580 |  | 16.1 |
﻿Lifestyle footwear |  | 663 |  | 0.2 |  |  | 596 |  | 0.2 |
﻿Outdoor footwear |  | 18,494 |  | 6.8 |  |  | 15,811 |  | 6.3 |
﻿Military footwear |  | 26,064 |  | 9.6 |  |  | 26,354 |  | 10.4 |
﻿Apparel |  | 2,782 |  | 1.0 |  |  | 2,424 |  | 1.0 |
﻿Other |  | 4,488 |  | 1.7 |  |  | 3,594 |  | 1.4 |
﻿ | $ | 270,408 |  | 100.0 | % | $ | 252,694 |  | 100.0 | %
﻿ Net sales to foreign countries represented approximately 1.4% of net sales in 2019 and 1.9% of net sales in 2018.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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