<SEC-DOCUMENT>0000895456-20-000012.txt : 20200323
<SEC-HEADER>0000895456-20-000012.hdr.sgml : 20200323
<ACCEPTANCE-DATETIME>20200323160712
ACCESSION NUMBER:		0000895456-20-000012
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20200323
ITEM INFORMATION:		Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant
ITEM INFORMATION:		Regulation FD Disclosure
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20200323
DATE AS OF CHANGE:		20200323

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ROCKY BRANDS, INC.
		CENTRAL INDEX KEY:			0000895456
		STANDARD INDUSTRIAL CLASSIFICATION:	FOOTWEAR, (NO RUBBER) [3140]
		IRS NUMBER:				311364046
		STATE OF INCORPORATION:			OH
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-34382
		FILM NUMBER:		20734989

	BUSINESS ADDRESS:	
		STREET 1:		39 EAST CANAL STREET
		CITY:			NELSONVILLE
		STATE:			OH
		ZIP:			45764
		BUSINESS PHONE:		6147531951

	MAIL ADDRESS:	
		STREET 1:		39 EAST CANAL STREET
		CITY:			NELSONVILLE
		STATE:			OH
		ZIP:			45764

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ROCKY SHOES & BOOTS INC
		DATE OF NAME CHANGE:	19950706
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>rcky-20200323x8k.htm
<DESCRIPTION>8-K
<TEXT>
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			8-K Business Update
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			<font style="display: inline;font-weight:bold;font-size:14pt;">UNITED STATES</font>
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			<font style="display: inline;font-weight:bold;font-size:14pt;">SECURITIES AND EXCHANGE COMMISSION</font>
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			<font style="display: inline;font-weight:bold;">Washington, D.C. 20549</font>
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			<font style="display: inline;font-weight:bold;font-size:16pt;">FORM 8-K</font>
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			<font style="display: inline;font-weight:bold;">________________________________</font>
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			<font style="display: inline;">&nbsp;</font>
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		<p style="margin:0pt;text-align:center;font-family:Times New Roman;font-size: 12pt">
			<font style="display: inline;font-weight:bold;font-size:12pt;">CURRENT REPORT</font>
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			<font style="display: inline;font-weight:bold;font-size:12pt;">Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934</font>
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			<font style="display: inline;">&nbsp;</font>
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		<p style="margin:0pt;text-align:center;font-family:Times New Roman;font-size: 12pt">
			<font style="display: inline;font-weight:bold;font-size:12pt;">Date of Report (Date of earliest event reported): </font><font style="display: inline;font-size:12pt;text-decoration:underline;">March 23</font><font style="display: inline;font-size:12pt;text-decoration:underline;">, 20</font><font style="display: inline;font-size:12pt;text-decoration:underline;">20</font>
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			<font style="display: inline;">&nbsp;</font>
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			<font style="display: inline;"><img src="rcky-20200323x8kg001.jpg" style="width: 0.9583333in; height: 0.9583333in" alt="Picture 1"></font>
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		<p style="margin:0pt;text-align:center;font-family:Times New Roman;font-size: 18pt">
			<font style="display: inline;font-weight:bold;font-size:18pt;text-decoration:underline;">ROCKY BRANDS, INC.</font>
		</p>
		<p style="margin:0pt;text-align:center;font-family:Times New Roman;font-size: 8pt">
			<font style="display: inline;font-size:8pt;">(Exact name of registrant as specified in its charter)</font>
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						<font style="display: inline;font-weight:bold;">001-34382</font></p>
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						<font style="display: inline;font-weight:bold;">31-1364046</font></p>
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						<font style="display: inline;font-size:8pt;">(State or other jurisdiction </font><br /><font style="display: inline;font-size:8pt;">of incorporation) </font></p>
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						<font style="display: inline;">&nbsp;</font></p>
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						<font style="display: inline;font-size:8pt;">(Commission</font><br /><font style="display: inline;font-size:8pt;">File Number) </font></p>
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						<font style="display: inline;font-size:8pt;">(IRS Employer</font><br /><font style="display: inline;font-size:8pt;">Identification No.)</font></p>
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			<font style="display: inline;">39 East Canal Street, Nelsonville, Ohio</font><font style="display: inline;"> 45764</font>
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		<p style="margin:0pt;text-align:center;font-family:Times New Roman;font-size: 8pt">
			<font style="display: inline;font-size:8pt;">(Address of principal executive offices) (Zip Code)</font>
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			<font style="display: inline;">&nbsp;</font>
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		<p style="margin:0pt;text-align:center;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">Registrant&#x2019;s telephone number, including area code: </font><font style="display: inline;;font-size: 10pt;font-family:Times New Roman;text-indent:0pt;margin-left:0pt;padding:0pt 36pt 0pt 0pt;"></font><font style="display: inline;">(740) 753-1951</font>
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			<font style="display: inline;">&nbsp;</font>
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		<p style="margin:0pt;text-align:center;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;text-decoration:underline;">Not Applicable</font>
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		<p style="margin:0pt;text-align:center;font-family:Times New Roman;font-size: 8pt">
			<font style="display: inline;font-size:8pt;">(Former name or former address, if changed since last report.)</font>
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			<font style="display: inline;font-weight:bold;">________________________________</font>
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			<font style="display: inline;">&nbsp;</font>
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		<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (</font><font style="display: inline;text-decoration:underline;">see</font><font style="display: inline;"> General Instruction A.2. below):</font>
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						<font style="display: inline;">&#x2610;</font><font style="display: inline;">&nbsp;</font></p>
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					<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
						<font style="display: inline;">Written communications pursuant to Rule&nbsp;425 under the Securities Act (17 CFR 230.425)</font></p>
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						<font style="display: inline;">&nbsp;</font></p>
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						<font style="display: inline;">&#x2610;</font><font style="display: inline;">&nbsp;</font></p>
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					<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
						<font style="display: inline;">Soliciting material pursuant to Rule&nbsp;14a-12 under the Exchange Act (17 CFR 240.14a-12)</font></p>
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					<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
						<font style="display: inline;">&#x2610;</font><font style="display: inline;">&nbsp;</font></p>
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					<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
						<font style="display: inline;">Pre-commencement communications pursuant to Rule&nbsp;14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</font></p>
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						<font style="display: inline;">&nbsp;</font></p>
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					<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
						<font style="display: inline;">&#x2610;</font><font style="display: inline;">&nbsp;</font></p>
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					<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
						<font style="display: inline;">Pre-commencement communications pursuant to Rule&nbsp;13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</font></p>
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					<p style="margin:6pt 0pt 0pt;text-align:center;font-family:Times New Roman;font-size: 8pt">
						<font style="display: inline;color:#000000;font-size:8pt;">Title of class</font></p>
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						&nbsp;</p>
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						<font style="display: inline;color:#000000;font-size:8pt;">Trading symbol</font></p>
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						&nbsp;</p>
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						<font style="display: inline;color:#000000;font-size:8pt;">Name of exchange on which registered</font></p>
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					<p style="margin:6pt 0pt 0pt;text-align:center;font-family:Times New Roman;font-size: 8pt">
						<font style="display: inline;color:#000000;font-size:8pt;">Common Stock &#x2013; No Par Value</font></p>
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						&nbsp;</p>
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					<p style="margin:6pt 0pt 0pt;text-align:center;font-family:Times New Roman;font-size: 8pt">
						<font style="display: inline;color:#000000;font-size:8pt;">RCKY</font></p>
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					<p style="margin:6pt 0pt 0pt;text-align:center;font-family:Times New Roman;overflow: hidden;font-size:0pt;">
						&nbsp;</p>
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					<p style="margin:6pt 0pt 0pt;text-align:center;font-family:Times New Roman;font-size: 8pt">
						<font style="display: inline;color:#000000;font-size:8pt;">Nasdaq</font></p>
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		</table></div>
		<p style="margin:0pt;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">&#xFEFF;</font>
		</p>
		<p style="margin:0pt;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (&#xA7;230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (&#xA7;240.12b-2 of this chapter).</font>
		</p>
		<p style="margin:0pt;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">&#xFEFF;</font>
		</p>
		<p style="margin:0pt;text-align:right;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">Emerging growth company&nbsp;</font><font style="display: inline;">&#x2610;</font>
		</p>
		<p style="margin:0pt;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">&#xFEFF;</font>
		</p>
		<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.&nbsp;</font><font style="display: inline;">&#x2610;</font>
		</p>
		<p style="margin:0pt;border-bottom:2pt double #000000 ;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">&#xFEFF;</font>
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		<p style="margin:0pt;background-color: #FFFFFF;font-family:Times New Roman;font-size: 10pt">

		</p>
		<p><font size="1"> </font></p><hr size="3" style="color:#999999" width="100%" align="center"></hr><p style="page-break-after:always">&nbsp;</p>
		<p style="margin:0pt;background-color: #FFFFFF;font-family:Times New Roman;;font-size: 10pt"><font style="display: inline;font-weight:bold;">Item</font><font style="display: inline;font-weight:bold;"> 2.03 </font><font style="display: inline;font-weight:bold;color:#000000;">Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant</font><font style="display: inline;font-weight:bold;color:#000000;">.</font>
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			<font style="display: inline;color:#000000;">&#xFEFF;</font>
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		<p style="margin:0pt;background-color: #FFFFFF;text-indent:22.5pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;color:#000000;">On March 23, 2020, </font><font style="display: inline;color:#000000;">Rocky Brands, Inc. </font><font style="display: inline;color:#000000;">(the &#x201C;Company&#x201D;) incurred indebtedness under its </font><font style="display: inline;color:#000000;">R</font><font style="display: inline;color:#000000;">evolving Credit</font><font style="display: inline;color:#000000;">, Guaranty, and Security</font><font style="display: inline;color:#000000;"> Agreement, dated </font><font style="display: inline;color:#000000;">February 13, 2019</font><font style="display: inline;color:#000000;"> (the &#x201C;Credit Agreement&#x201D;), among the Company</font><font style="display: inline;color:#000000;"> and certain of its subsidiaries</font><font style="display: inline;color:#000000;"> (collectively, the &#x201C;Borrowers&#x201D;)</font><font style="display: inline;color:#000000;">,</font><font style="display: inline;color:#000000;"> the lenders party thereto</font><font style="display: inline;color:#000000;">,</font><font style="display: inline;color:#000000;"> and </font><font style="display: inline;color:#000000;">The Huntington National Bank</font><font style="display: inline;color:#000000;"> as administrative agent</font><font style="display: inline;color:#000000;"> for the lenders</font><font style="display: inline;color:#000000;">, in an aggregate principal amount of $</font><font style="display: inline;color:#000000;">20</font><font style="display: inline;color:#000000;">&nbsp;</font><font style="display: inline;color:#000000;">m</font><font style="display: inline;color:#000000;">illion.&nbsp;&nbsp;The Company elected to draw the $20 million from its Credit Agreement to preserve financial liquidity and flexibility in order to successfully manage i</font><font style="display: inline;color:#000000;">ts operations as a result of the current unprecedented period of uncertainty, including the unknown duration and overall impact of the COVID-19 coronavirus outbreak.</font><font style="display: inline;color:#000000;"> &nbsp; &nbsp;</font>
		</p>
		<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;font-weight:bold;">&#xFEFF;</font>
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		<p style="margin:0pt;text-indent:22.5pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">As previously disclosed, </font><font style="display: inline;">the Credit Agreement provides for a senior secured asset-</font><font style="display: inline;">based revolving credit facility up to a</font><font style="display: inline;"> principal amount of $75 million, which includes a sublimit for the issuance of letters of credit up to $7.5 million (the &#x201C;Credit Facility&#x201D;).&nbsp;&nbsp;The </font><font style="display: inline;color:#000000;">Credit Facility may be increased up to an additional $25 million at</font><font style="display: inline;color:#000000;"> the Borrowers&#x2019; request and the l</font><font style="display: inline;color:#000000;">enders&#x2019; option, subject to customary conditions</font><font style="display: inline;color:#000000;">.&nbsp; </font><font style="display: inline;">After the draw</font><font style="display: inline;">, Rocky Brands expects to have approximately $40 million in cash and cash equivalents.&nbsp;&nbsp;Prior to this draw</font><font style="display: inline;"> down, the Company had no loans outstanding under the Credit Facility.</font>
		</p>
		<p style="margin:0pt 0pt 0pt 107.3pt;background-color: #FFFFFF;font-family:Times New Roman;font-size: 8pt">
			<font style="display: inline;font-family:Segoe UI;color:#212529;font-size:8.5pt;">&#xFEFF;</font>
		</p>
		<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;font-weight:bold;">Item </font><font style="display: inline;font-weight:bold;">7.01 Regulation FD</font><font style="display: inline;font-weight:bold;"> Disclosure</font><font style="display: inline;font-weight:bold;">.</font>
		</p>
		<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;font-weight:bold;">&#xFEFF;</font>
		</p>
		<p style="margin:0pt;text-indent:36pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">On </font><font style="display: inline;">March 23</font><font style="display: inline;">, 20</font><font style="display: inline;">20</font><font style="display: inline;">, t</font><font style="display: inline;">he Company issued a press release announcing</font><font style="display: inline;"> that its distribution center in Logan, Ohio would remain open as an essential business operation</font><font style="display: inline;"> in Ohio</font><font style="display: inline;">, along with </font><font style="display: inline;">an announcement of </font><font style="display: inline;">the information that has been disclosed in Item 2.03</font><font style="display: inline;"> hereof, which is incorporated herein by reference, </font><font style="display: inline;">a copy of which is attached hereto as Exhibit </font><font style="display: inline;">99</font><font style="display: inline;">&nbsp;</font><font style="display: inline;">and</font><font style="display: inline;"> incorporated herein by reference.</font>
		</p>
		<p style="margin:0pt;text-indent:36pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">&#xFEFF;</font>
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		<p style="margin:0pt;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">&#xFEFF;</font><font style="display: inline;font-weight:bold;">Item&nbsp;9.01 Financial Statements and Exhibits.</font>
		</p>
		<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;background-color:yellow;">&#xFEFF;</font>
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		<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">(d) </font><font style="display: inline;text-decoration:underline;">Exhibits</font><font style="display: inline;">.</font>
		</p>
		<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">&#xFEFF;</font>
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						&nbsp;</p>
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						&nbsp;</p>
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					<p style="margin:0pt;font-family:Times New Roman;font-size: 10pt">
						&nbsp;</p>
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						&nbsp;</p>
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					<p style="margin:0pt;font-family:Times New Roman;font-size: 10pt">
						<font style="display: inline;"> &nbsp;&nbsp; </font><font style="display: inline;text-decoration:underline;">Exhibit No.</font></p>
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					<p style="margin:0pt;font-family:Times New Roman;overflow: hidden;font-size:0pt;">
						&nbsp;</p>
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					<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
						<font style="display: inline;text-decoration:underline;">Description </font></p>
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					<p style="margin:0pt;text-align:center;font-family:Times New Roman;font-size: 10pt">
						<font style="display: inline;">&#xFEFF;</font><a href="rcky-20200323xex99.htm" style="-sec-extract:exhibit"><font style="display: inline;">Exhibit 99</font></a></p>
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				<td valign="top" style="border-right:1pt none #D9D9D9 ;border-left:1pt none #D9D9D9 ;border-bottom:1pt none #D9D9D9 ;border-top:1pt none #D9D9D9 ;width:13.50pt;height:9.00pt;padding:0pt;">
					<p style="margin:0pt;font-family:Times New Roman;overflow: hidden;font-size:0pt;">
						&nbsp;</p>
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				<td valign="top" style="border-left:1pt none #D9D9D9 ;border-bottom:1pt none #D9D9D9 ;border-top:1pt none #D9D9D9 ;border-right:1pt none #D9D9D9 ;width:auto;height:9.00pt;padding:0pt;">
					<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
						<font style="display: inline;">Press Release, dated March </font><font style="display: inline;">2</font><font style="display: inline;">3</font><font style="display: inline;">, 20</font><font style="display: inline;">20</font><font style="display: inline;"> entitled &#x201C;Rocky Brands</font><font style="display: inline;"> Deemed Essential Business; Continue to Ship Product from its Distribution Center</font><font style="display: inline;">.&#x201D;</font></p>
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					<p style="margin:0pt;text-align:center;font-family:Times New Roman;font-size: 10pt">
						<font style="display: inline;">&#xFEFF;</font></p>
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					<p style="margin:0pt;font-family:Times New Roman;font-size: 10pt">
						&nbsp;</p>
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					<p style="margin:0pt;font-family:Times New Roman;font-size: 10pt">
						&nbsp;</p>
				</td>
			</tr>
		</table></div>
		<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;color:#000000;">&#xFEFF;</font>
		</p>
		<p style="margin:0pt;text-align:center;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">&#xFEFF;</font>
		</p>
		<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">&#xFEFF;</font>
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		<p style="margin:0pt 0pt 8pt;font-family:Times New Roman;font-size: 10pt">

		</p>
		<p><font size="1"> </font></p><hr size="3" style="color:#999999" width="100%" align="center"></hr><p style="page-break-after:always">&nbsp;</p>
		<p style="margin:0pt 0pt 8pt;font-family:Times New Roman;;font-size: 10pt"><font style="display: inline;font-weight:bold;"></font>
		</p>
		<p style="margin:0pt;text-align:center;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;font-weight:bold;">SIGNATURES</font>
		</p>
		<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">&nbsp;</font>
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		<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</font>
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			<font style="display: inline;">&#xFEFF;</font>
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			<font style="display: inline;">&#xFEFF;</font>
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			<font style="display: inline;">&nbsp;</font>
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		<p style="margin:0pt;font-family:Times New Roman;font-size: 10pt">
			<font style="display: inline;">Date: </font><font style="display: inline;">March </font><font style="display: inline;">2</font><font style="display: inline;">3</font><font style="display: inline;">, 20</font><font style="display: inline;">20</font>
		</p>
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			<font style="display: inline;">&#xFEFF;</font>
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					<p style="margin:0pt;font-family:Times New Roman;font-size: 10pt">
						<font style="display: inline;">Rocky Brands, Inc.</font></p>
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						<font style="display: inline;">/s/ Thomas D. Robertson</font></p>
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						<font style="display: inline;">Executive Vice President, Chief Financial Officer, and Treasurer </font></p>
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<TYPE>EX-99
<SEQUENCE>2
<FILENAME>rcky-20200323xex99.htm
<DESCRIPTION>EX-99
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			Ex 99 - Press Release
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			<a name="_DV_M10"></a><a name="_DV_M12"></a><a name="_DV_M7"></a><font style="display: inline;font-family:Arial;font-weight:bold;font-size:10pt;">ROCKY BRANDS DEEMED ESSENTIAL BUSINESS;</font>
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			<font style="display: inline;font-family:Arial;font-weight:bold;font-size:10pt;">CONTINUES TO SHIP PRODUCT FROM ITS OHIO DISTRIBUTION CENTER</font>
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			<a name="_DV_M13"></a><font style="display: inline;font-family:Arial;font-size:10pt;">NELSONVILLE, Ohio, March</font><font style="display: inline;font-family:Arial;font-size:10pt;"> 23</font><font style="display: inline;font-family:Arial;font-size:10pt;">, 2020 &#x2013; Rocky Brands, Inc. (</font><font style="display: inline;font-family:Arial;font-size:10pt;">Nasdaq</font><font style="display: inline;font-family:Arial;font-size:10pt;">: RCKY) </font><font style="display: inline;font-family:Arial;font-size:10pt;">today announced it will continue operations and shipments from its distribution center in Logan, Ohio following Ohio Gov. Mike DeWine and the Ohio Department of Health issuing a &#x201C;Stay at Home&#x201D; order for all nonessential businesses from March 24 through April 6, 2020. </font>
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			<font style="display: inline;font-family:Arial;font-size:10pt;">The Company&#x2019;s 200,000-square-foot distribution center, based on review of the order, has been deemed as an essential infrastructure business operation. The distribution center currently has approximately 1.3 million pairs of footwear in inventory and stands ready to ship the company&#x2019;s work, duty and outdoor footwear to customers throughout the country. </font>
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			<font style="display: inline;font-family:Arial;font-size:10pt;">Rocky Brands&#x2019; manufacturing facilities in Puerto Rico and the Dominican Republic are under government orders to not operate for the next 14 days. These plants produce approximately half of the Company&#x2019;s products, with the remainder being produced by contract manufacturers in other countries &#x2013; primarily China &#x2013; where manufacturing resumed at the end of February. </font>
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			<font style="display: inline;font-family:Arial;font-size:10pt;">As a result of the current unprecedented period of uncertainty, including the unknown duration and overall impact of the COVID-19 coronavirus outbreak, Rocky Brands has acted to preserve financial liquidity and flexibility in order to successfully manage its operations during the crisis.</font>
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			<font style="display: inline;font-family:Arial;font-size:10pt;">As previously disclosed, the Company maintains a secured asset-based revolving credit facility up to a principal amount of $75 million and an additional $25 million option. As a precautionary measure, Rocky Brands elected to draw down $20 million from its credit facility, strengthening the Company&#x2019;s cash position and effectively funding working capital requirements during the first half of 2020. After the draw down, Rocky Brands expects to have approximately $40 million in cash and cash equivalents. Prior to this, the Company had no debt. </font>
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			<font style="display: inline;font-family:Arial;font-size:10pt;">&#x201C;We understand and appreciate Gov. DeWine&#x2019;s efforts to flatten the COVID-19 curve and urge our fellow Ohioans to follow the order and take precautions for themselves and others around them,&#x201D; said Jason Brooks, Rocky Brands CEO. &#x201C;However, we agree with Ohio&#x2019;s approach to permit distribution centers to continue to operate</font><font style="display: inline;font-family:Arial;font-size:10pt;">. This is especially important </font><font style="display: inline;font-family:Arial;font-size:10pt;">at this time for our distribution center to operate as our footwear products are utilized by our country&#x2019;s critical infrastructure businesses which need to be maintained during this crisis.</font>
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			<font style="display: inline;font-family:Arial;font-size:10pt;">&#x201C;This includes the military, police and fire and other first responders, farmers and ranchers, food and drug manufacturers, hospital workers, electric, gas and water utility companies, oil and gas producers, transportation and logistics businesses, and public works,&#x201D; he added. &#x201C;The Ohio order recognizes we need workers in these types of businesses to remain on the job to enable us to fight the virus and protect our citizens at the same time.&#x201D;</font>
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			<font style="display: inline;font-family:Arial;font-size:10pt;">Rocky Brands began having its corporate staff work remotely last week. The company will continue operations at the distribution center, while also taking steps to ensure the safety and wellbeing of its employees there. To that end, Rocky Brands has implemented several policies in accordance with CDC and Ohio Department of Health guidelines. This includes limiting contact among staff members, conducting daily health screenings, ongoing cleaning and sanitization of the entire facility and dividing employees into work teams who will work one week on and one week off. </font>
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			<font style="display: inline;font-family:Arial;font-size:10pt;">&#x201C;</font><font style="display: inline;font-family:Arial;color:#000000;font-size:10pt;">The health of our employees is paramount and we will do everything possible to protect them,&#x201D; said Brooks. &#x201C;In these difficult times, we are proud to be able to continue to support our retail partners as they service the consumers who need our products to do their jobs.&#x201D; </font>
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		<p><font size="1"> </font></p><hr size="3" style="color:#999999" width="100%" align="center"></hr><p style="page-break-after:always">&nbsp;</p>
		<p style="margin:0pt;text-align:justify;text-justify:inter-ideograph;font-family:Times New Roman;;font-size: 10pt"><font style="display: inline;font-family:Arial;font-weight:bold;color:#000000;font-size:10pt;text-decoration:underline;">About Rocky Brands, Inc.</font>
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			<a name="_DV_M35"></a><font style="display: inline;font-family:Arial;color:#333333;font-size:10pt;">Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky&#xAE;, Georgia Boot&#xAE;, Durango&#xAE; and Lehigh&#xAE;. More information can be found at RockyBrands.com. </font>
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			<font style="text-indent:0pt;margin-left:0pt; padding-right:4pt;"></font><font style="text-indent:0pt;margin-left:0pt; padding-right:33.95pt;text-align:left"><font style="display: inline;font-family:Tahoma;font-weight:bold;font-size:10pt;"></font></font><font style="text-indent:0pt;margin-left:0pt; padding-right:34pt;text-align:left"><font style="display: inline;font-family:Tahoma;font-weight:bold;font-size:10pt;"></font></font><font style="text-indent:0pt;margin-left:0pt; padding-right:34pt;text-align:left"><font style="display: inline;font-family:Arial;font-weight:bold;font-size:10pt;"></font></font><font style="text-indent:0pt;margin-left:0pt; padding-right:4pt;text-align:left"><font style="display: inline;font-family:Arial;font-weight:bold;font-size:10pt;"></font></font>
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			<font style="text-indent:0pt;margin-left:0pt; padding-right:4pt;"></font><font style="text-indent:0pt;margin-left:0pt; padding-right:4pt;text-align:left"><font style="display: inline;font-family:Arial;font-weight:bold;font-size:10pt;">ROCKY BRANDS, INC.</font></font>
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			<font style="text-indent:0pt;margin-left:0pt; padding-right:4pt;"></font><font style="text-indent:0pt;margin-left:0pt; padding-right:1.95pt;text-align:left"><font style="display: inline;font-family:Arial;font-size:10pt;">Company Contact:</font></font><font style="text-indent:0pt;margin-left:0pt; padding-right:137.5pt;text-align:left"><font style="display: inline;font-family:Arial;font-size:10pt;"></font><a name="_DV_M2"></a><font style="display: inline;font-family:Arial;font-size:10pt;">Thomas D. Robertson</font></font><font style="text-indent:0pt;margin-left:0pt; padding-right:4pt;text-align:left"><font style="display: inline;font-family:Arial;font-size:10pt;"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font></font><font style="display: inline;font-family:Arial;font-size:10pt;;font-size: 10pt;font-family:Times New Roman;text-indent:0pt;margin-left:0pt;padding:0pt 36pt 0pt 0pt;"></font><font style="display: inline;font-family:Arial;font-size:10pt;"></font><font style="display: inline;font-family:Arial;font-size:10pt;;font-size: 10pt;font-family:Times New Roman;text-indent:0pt;margin-left:0pt;padding:0pt 36pt 0pt 0pt;"></font><font style="display: inline;font-family:Arial;font-size:10pt;"></font><font style="display: inline;font-family:Arial;font-size:10pt;;font-size: 10pt;font-family:Times New Roman;text-indent:0pt;margin-left:0pt;padding:0pt 36pt 0pt 0pt;"></font><font style="display: inline;font-family:Arial;font-size:10pt;"></font><font style="display: inline;font-family:Arial;font-size:10pt;;font-size: 10pt;font-family:Times New Roman;text-indent:0pt;margin-left:0pt;padding:0pt 36pt 0pt 0pt;"></font><font style="display: inline;font-family:Arial;font-size:10pt;">Chief Financial Officer</font>
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			<a name="_DV_M3"></a><font style="text-indent:0pt;margin-left:0pt; padding-right:4pt;"></font><font style="text-indent:0pt;margin-left:0pt; padding-right:33.95pt;text-align:left"><font style="display: inline;font-family:Arial;font-size:10pt;"></font></font><font style="text-indent:0pt;margin-left:0pt; padding-right:34pt;text-align:left"><font style="display: inline;font-family:Arial;font-size:10pt;"></font></font><font style="text-indent:0pt;margin-left:0pt; padding-right:34pt;text-align:left"><font style="display: inline;font-family:Arial;font-size:10pt;"></font></font><font style="text-indent:0pt;margin-left:0pt; padding-right:4pt;text-align:left"><font style="display: inline;font-family:Arial;font-size:10pt;">(740) 753-1951</font></font>
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