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Note 14 - Segment Information
 6 Months Ended
Jun. 30, 2024
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]

14. SEGMENT INFORMATION

 

Reportable Segments - We have identified three reportable segments: Wholesale, Retail and Contract Manufacturing.

 

Wholesale. In our Wholesale segment, our products are offered in over 10,000 retail locations representing a wide range of distribution channels in the U.S., Canada, U.K. and other international markets, mainly in Europe. These distribution channels vary by product line and target market and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers and online retailers.

 

Retail. In our Retail segment, we market directly to consumers through our Lehigh business-to-business including direct sales and through our CustomFit websites, consumer e-commerce websites, third-party marketplaces and our Rocky Outdoor Gear Store. Through our outdoor gear store, we generally sell first quality or discontinued products in addition to a limited amount of factory damaged goods, which typically carry lower gross margins.

 

Contract Manufacturing. In our Contract Manufacturing segment, we include sales to the U.S. Military, private label sales and any sales to customers in which we are contracted to manufacture or source a specific footwear product for a customer.

 

Net sales to foreign countries represented approximately 2.7% and 4.8% of net sales for the three months ended June 30, 2024 and 2023, respectively. Net sales to foreign countries represented approximately 2.4% and 4.2% of net sales for the six months ended June 30, 2024 and 2023, respectively.

 

For segment reporting purposes, management uses gross margin to evaluate segment performance and allocate resources. Operating expenses such as warehousing, distribution, marketing and other key activities supporting our operations are integrated to maximize efficiency and productivity; therefore, we do not include these expenses within our segment results, but instead review them at the consolidated level.

 

The following is a summary of segment results for the Wholesale, Retail and Contract Manufacturing segments for the  three and six months ended June 30, 2024 and 2023 .
 
  

Three Months Ended

  

Six Months Ended

 
  

June 30,

  

June 30,

 

($ in thousands)

 

2024

  

2023

  

2024

  

2023

 

NET SALES:

                

Wholesale

 $68,258  $71,462  $148,050  $151,513 

Retail

  26,110   25,082   56,517   54,592 

Contract Manufacturing

  3,890   3,278   6,597   4,162 

Total Net Sales

 $98,258  $99,822  $211,164  $210,267 
                 

GROSS MARGIN:

                

Wholesale

 $25,432  $25,176  $54,463  $54,485 

Retail

  12,234   12,219   27,036   26,598 

Contract Manufacturing

  372   177   688   248 

Total Gross Margin

 $38,038  $37,572  $82,187  $81,331 

 

Segment asset information is not prepared or used to assess segment performance.