<SEC-DOCUMENT>0001959173-24-004316.txt : 20240610
<SEC-HEADER>0001959173-24-004316.hdr.sgml : 20240610
<ACCEPTANCE-DATETIME>20240610160137
ACCESSION NUMBER:		0001959173-24-004316
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20240610
DATE AS OF CHANGE:		20240610

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ROCKY BRANDS, INC.
		CENTRAL INDEX KEY:			0000895456
		STANDARD INDUSTRIAL CLASSIFICATION:	FOOTWEAR, (NO RUBBER) [3140]
		ORGANIZATION NAME:           	04 Manufacturing
		IRS NUMBER:				311364046
		STATE OF INCORPORATION:			OH
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-34382
		FILM NUMBER:		241032595

	BUSINESS ADDRESS:	
		STREET 1:		39 EAST CANAL STREET
		CITY:			NELSONVILLE
		STATE:			OH
		ZIP:			45764
		BUSINESS PHONE:		6147531951

	MAIL ADDRESS:	
		STREET 1:		39 EAST CANAL STREET
		CITY:			NELSONVILLE
		STATE:			OH
		ZIP:			45764

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ROCKY SHOES & BOOTS INC
		DATE OF NAME CHANGE:	19950706

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			LOVELAND CURTIS A
		CENTRAL INDEX KEY:			0000905223
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		PORTER WRIGHT MORRIS & ARTHUR
		STREET 2:		41 SOUTH HIGH STREET
		CITY:			COLUMBUS
		STATE:			OH
		ZIP:			43215
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0000905223</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000895456</issuerCik>
      <issuerName>ROCKY BRANDS, INC.</issuerName>
      <secFileNumber>001-34382</secFileNumber>
      <issuerAddress>
        <com:street1>39 EAST CANAL STREET</com:street1>
        <com:city>NELSONVILLE</com:city>
        <com:stateOrCountry>OH</com:stateOrCountry>
        <com:zipCode>45764</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>6147531951</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>LOVELAND CURTIS A</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>FIDELITY BROKERAGE SERVICES LLC </name>
        <address>
          <com:street1>245 SUMMER STREET</com:street1>
          <com:city>BOSTON</com:city>
          <com:stateOrCountry>MA</com:stateOrCountry>
          <com:zipCode>02110</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>4000</noOfUnitsSold>
      <aggregateMarketValue>148400.00</aggregateMarketValue>
      <noOfUnitsOutstanding>7423181</noOfUnitsOutstanding>
      <approxSaleDate>06/07/2024</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>06/07/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Option Exercise</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>4000</amountOfSecuritiesAcquired>
      <paymentDate>06/07/2024</paymentDate>
      <natureOfPayment>Compensation </natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Curtis A. Loveland</name>
        <address>
          <com:street1>39 East Canal Street</com:street1>
          <com:city>Nelsonville</com:city>
          <com:stateOrCountry>OH</com:stateOrCountry>
          <com:zipCode>45764</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Rocky Brands Inc</securitiesClassTitle>
      <saleDate>05/06/2024</saleDate>
      <amountOfSecuritiesSold>7587</amountOfSecuritiesSold>
      <grossProceeds>270451.60</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Curtis A Loveland</name>
        <address>
          <com:street1>39 East Canal Street</com:street1>
          <com:city>Nelsonville</com:city>
          <com:stateOrCountry>OH</com:stateOrCountry>
          <com:zipCode>45764</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Rocky Brands Inc</securitiesClassTitle>
      <saleDate>05/07/2024</saleDate>
      <amountOfSecuritiesSold>2126</amountOfSecuritiesSold>
      <grossProceeds>74913.44</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>06/10/2024</noticeDate>
      <signature>/s/ Daniel Gardea as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for LOVELAND CURTIS A</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
