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Basis of Presentation and Summary of Significant Accounting Policies (Tables) | 6 Months Ended
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Jun. 30, 2018
Accounting Policies [Abstract] |
Sales Revenue Disaggregated by Sales Channel and Geographic Region | The following table sets forth the Company’s sales revenue disaggregated by sales channel and geographic region:
|  | Three months ended |  |  | Six months ended |
|  | June 30, |  |  | June 30, |
Revenue by region and category |  | 2018 |  |  | 2017 |  |  | 2018 |  |  | 2017 |
Business-to-business domestic sales |  | $ | 32,943 |  |  | $ | 21,154 |  |  | $ | 60,959 |  |  | $ | 38,615 |
Business-to-business international sales |  |  | 20,759 |  |  |  | 14,919 |  |  |  | 37,665 |  |  |  | 26,342 |
Direct-to-consumer domestic sales |  |  | 38,285 |  |  |  | 21,965 |  |  |  | 66,947 |  |  |  | 39,047 |
Total sales revenue |  | $ | 91,987 |  |  | $ | 58,038 |  |  | $ | 165,571 |  |  | $ | 104,004 |

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- Definition Tabular disclosure of disaggregation of revenue into categories depicting how nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factor. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 5 -URI http://asc.fasb.org/extlink&oid=109196051&loc=SL49130545-203045 + Details
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