<SEC-DOCUMENT>0001415889-25-012844.txt : 20250514
<SEC-HEADER>0001415889-25-012844.hdr.sgml : 20250514
<ACCEPTANCE-DATETIME>20250514080419
ACCESSION NUMBER:		0001415889-25-012844
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20250514
DATE AS OF CHANGE:		20250514

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			C & F FINANCIAL CORP
		CENTRAL INDEX KEY:			0000913341
		STANDARD INDUSTRIAL CLASSIFICATION:	STATE COMMERCIAL BANKS [6022]
		ORGANIZATION NAME:           	02 Finance
		EIN:				541680165
		STATE OF INCORPORATION:			VA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	000-23423
		FILM NUMBER:		25942712

	BUSINESS ADDRESS:	
		STREET 1:		EIGHTH & MAIN STREETS
		STREET 2:		P O BOX 391
		CITY:			WEST POINT
		STATE:			VA
		ZIP:			23181
		BUSINESS PHONE:		8048432360

	MAIL ADDRESS:	
		STREET 1:		P O BOX 391
		CITY:			WEST POINT
		STATE:			VA
		ZIP:			23181

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PEAY D ANTHONY
		CENTRAL INDEX KEY:			0001207969
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		3600 LA GRANGE PKWY
		CITY:			TOANO
		STATE:			VA
		ZIP:			23168

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PEAY A ANTHONY
		DATE OF NAME CHANGE:	20021127
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
	<headerData>
        <submissionType>144</submissionType>
                <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001207969</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
        <liveTestFlag>LIVE</liveTestFlag>




                </filerInfo>
    </headerData>

     <formData>
        <issuerInfo>
            <issuerCik>0000913341</issuerCik>
			<issuerName>C &amp; F FINANCIAL CORP CFFI</issuerName>


			    <secFileNumber>000-23423</secFileNumber>


			<issuerAddress>
				<com:street1>3600 LA GRANGE PARKWAY</com:street1>
                				<com:city>TOANO</com:city>
				<com:stateOrCountry>VA</com:stateOrCountry>
				<com:zipCode>23168</com:zipCode>
			</issuerAddress>

			<issuerContactPhone>7577412224</issuerContactPhone>
			<nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>D ANTHONY PEAY</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>

			<relationshipsToIssuer>
                                				    <relationshipToIssuer>Director</relationshipToIssuer>

			</relationshipsToIssuer>
		</issuerInfo>

				          <securitiesInformation>
			<securitiesClassTitle>Common</securitiesClassTitle>
			<brokerOrMarketmakerDetails>
				<name>Raymond James Financial Services</name>
				<address>
				<com:street1>880 Carillon Parkway</com:street1>
                				<com:city>St. Petersburg</com:city>
				<com:stateOrCountry>FL</com:stateOrCountry>
				<com:zipCode>33716</com:zipCode>
				</address>
			</brokerOrMarketmakerDetails>
			<noOfUnitsSold>1000</noOfUnitsSold>
			<aggregateMarketValue>69200</aggregateMarketValue>
			<noOfUnitsOutstanding>1825</noOfUnitsOutstanding>
			<approxSaleDate>05/14/2025</approxSaleDate>
			<securitiesExchangeName>Nasdaq</securitiesExchangeName>
		</securitiesInformation>

    		       <securitiesToBeSold>
         <securitiesClassTitle>Common</securitiesClassTitle>
         <acquiredDate>04/18/2023</acquiredDate>
         <natureOfAcquisitionTransaction>Vested RSAs</natureOfAcquisitionTransaction>
                  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
                  <isGiftTransaction>N</isGiftTransaction>
		          <amountOfSecuritiesAcquired>450</amountOfSecuritiesAcquired>
                  <paymentDate>04/18/2023</paymentDate>
                  <natureOfPayment>Equity Compensation</natureOfPayment>
      </securitiesToBeSold>
             <securitiesToBeSold>
         <securitiesClassTitle>Common</securitiesClassTitle>
         <acquiredDate>02/16/2024</acquiredDate>
         <natureOfAcquisitionTransaction>Vested RSAs</natureOfAcquisitionTransaction>
                  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
                  <isGiftTransaction>N</isGiftTransaction>
		          <amountOfSecuritiesAcquired>550</amountOfSecuritiesAcquired>
                  <paymentDate>02/16/2024</paymentDate>
                  <natureOfPayment>Equity Compensation</natureOfPayment>
      </securitiesToBeSold>

    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>



        <noticeSignature>
            <noticeDate>05/14/2025</noticeDate>
                        <signature>  /s/ Matthew B. Guth, Attorney-in-Fact</signature>
        </noticeSignature>
	</formData>
    </edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
