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Business Segments, Geographic Data, Sales by Product Group and Major Customers (Tables) | 3 Months Ended
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Mar. 31, 2013
Information by Segment and Reconciliation to Reported Amounts | Information by segment and a reconciliation to reported amounts for the three months ended March 31, 2012 and 2013 and as of December 31, 2012 and March 31, 2013 are as follows (in thousands):
|  | Three Months Ended March 31, |
|  | 2012 |  |  | 2013 |
Net Sales |  |  |  |  |  |
Traditional Toys and Electronics |  | $ | 41,578 |  |  | $ | 38,117 |
Role Play, Novelty and Seasonal Toys |  |  | 31,827 |  |  |  | 39,952 |
|  | $ | 73,405 |  |  | $ | 78,069 |
|  | Three Months Ended March 31, |
|  | 2012 |  |  | 2013 |
Loss from Operations |  |  |  |  |  |
Traditional Toys and Electronics |  | $ | (10,856) |  |  | $ | (13,122) |
Role Play, Novelty and Seasonal Toys |  |  | (8,554) |  |  |  | (10,723) |
|  | $ | (19,410) |  |  | $ | (23,845) |
|  | Three Months Ended March 31, |
|  | 2012 |  |  | 2013 |
Depreciation and Amortization Expense |  |  |  |  |  |
Traditional Toys and Electronics |  | $ | 1,745 |  |  | $ | 1,793 |
Role Play, Novelty and Seasonal Toys |  |  | 559 |  |  |  | 865 |
|  | $ | 2,304 |  |  | $ | 2,658 |
|  | December 31, |  |  | March 31, |
|  | 2012 |  |  | 2013 |
Assets |  |  |  |  |  |  |  |
Traditional Toys and Electronics |  | $ | 309,940 |  |  | $ | 230,158 |
Role Play, Novelty and Seasonal Toys |  |  | 244,885 |  |  |  | 263,698 |
|  | $ | 554,825 |  |  | $ | 493,856 |
Information by Geographic Area | The following tables present information about the Company by geographic area as of December 31, 2012 and March 31, 2013 and for the three months ended March 31, 2012 and 2013 (in thousands):
|  | December 31, 2012 |  |  | March 31, 2013 |
Long-lived Assets |  |  |  |  |  |
China |  | $ | 10,793 |  |  | $ | 11,643 |
United States |  |  | 3,762 |  |  |  | 3,425 |
Hong Kong |  |  | 1,271 |  |  |  | 1,168 |
|  | $ | 15,826 |  |  | $ | 16,236 |
|  | Three Months Ended March 31, |
|  | 2012 |  |  | 2013 |
Net Sales by Customer Location |  |  |  |  |  |
United States |  | $ | 63,871 |  |  | $ | 61,383 |
Europe |  |  | 3,209 |  |  |  | 9,068 |
Canada |  |  | 2,779 |  |  |  | 2,090 |
Hong Kong |  |  | 229 |  |  |  | 1,210 |
Other |  |  | 3,317 |  |  |  | 4,318 |
|  | $ | 73,405 |  |  | $ | 78,069 |
Net Sales to Major Customers | Net sales to major customers for the three months ended March 31, 2012 and 2013 were as follows (in thousands, except for percentages):
|  | Three Months Ended March 31, |
|  | 2012 |  |  | 2013 |
|  | Amount |  |  | Percentage of Net Sales |  |  | Amount |  |  | Percentage of Net Sales |
Target |  | $ | 6,651 |  |  |  | 9.1 | % |  | $ | 9,493 |  |  |  | 12.2 | %
Wal-Mart |  |  | 16,126 |  |  |  | 22.0 |  |  |  | 18,182 |  |  |  | 23.3 |
Toys ‘R’ Us |  |  | 10,575 |  |  |  | 14.4 | % |  |  | 7,052 |  |  |  | 9.0 |
|  | $ | 33,352 |  |  |  | 45.5 | % |  | $ | 34,727 |  |  |  | 44.5 | %

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- Definition Tabular disclosure of the extent of the entity's reliance on its major customers, if revenues from transactions with a single external customer amount to 10 percent or more of entity revenues, including the disclosure of that fact, the total amount of revenues from each such customer, and the identity of the reportable segment or segments reporting the revenues. The entity need not disclose the identity of a major customer or the amount of revenues that each segment reports from that customer. For these purposes, a group of companies known to the entity to be under common control is considered a single customer, and the federal government, a state government, a local government such as a county or municipality, or a foreign government is each considered a single customer. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 131 -Paragraph 39 + Details
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- Definition Tabular disclosure of information concerning material long-lived assets (excluding financial instruments, customer relationships with financial institutions, mortgage and other servicing rights, deferred policy acquisition costs, and deferred taxes assets) located in identified geographic areas and/or the amount of revenue from external customers attributed to that country from which revenue is material. An entity may also provide subtotals of geographic information about groups of countries. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1) -URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 03 -Paragraph 1 -Article 5 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 131 -Paragraph 38 -Subparagraph b(1) -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8736-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8813-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13816-109267 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 131 -Paragraph 27, 28 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8721-108599 + Details
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