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Business Segments, Geographic Data, Sales by Product Group and Major Customers (Tables)
3 Months Ended
Mar. 31, 2013
Information by Segment and Reconciliation to Reported Amounts
Information by segment and a reconciliation to reported amounts for the three months ended March 31, 2012 and 2013 and as of December 31, 2012 and March 31, 2013 are as follows (in thousands):
 
 
 
   
Three Months Ended
March 31,
 
  
 
2012
   
2013
 
             
Net Sales
           
Traditional Toys and Electronics
 
$
41,578
   
$
38,117
 
Role Play, Novelty and Seasonal Toys
   
31,827
     
39,952
 
   
$
73,405
   
$
78,069
 


   
Three Months Ended
March 31,
 
  
 
2012
   
2013
 
             
Loss from Operations
           
Traditional Toys and Electronics
 
$
(10,856)
    $
(13,122)
 
Role Play, Novelty and Seasonal Toys
   
(8,554)
     
(10,723)
 
   
$
(19,410)
   
$
(23,845)
 


   
Three Months Ended
March 31,
 
  
 
2012
   
2013
 
             
Depreciation and Amortization Expense
           
Traditional Toys and Electronics
 
$
1,745
   
$
1,793
 
Role Play, Novelty and Seasonal Toys
   
559
     
865
 
   
$
2,304
   
$
2,658
 


   
December 31,
   
March 31,
 
   
2012
   
2013
 
Assets
               
Traditional Toys and Electronics
 
 $
309,940
   
 $
230,158
 
Role Play, Novelty and Seasonal Toys
   
244,885
     
263,698
 
   
$
554,825
   
$
493,856
 
Information by Geographic Area
The following tables present information about the Company by geographic area as of December 31, 2012 and March 31, 2013 and for the three months ended March 31, 2012 and 2013 (in thousands):
 
   
December 31,
2012
   
March 31,
2013
 
Long-lived Assets
           
China
 
$
10,793
   
$
11,643
 
United States
   
3,762
     
3,425
 
Hong Kong
 
 
1,271
   
 
1,168
 
   
$
15,826
   
$
16,236
 
 
   
Three Months Ended March 31,
 
   
2012
   
2013
 
Net Sales by Customer Location
           
United States
 
$
63,871
   
$
61,383
 
Europe
   
3,209
     
9,068
 
Canada
   
2,779
     
2,090
 
Hong Kong
   
229
     
1,210
 
Other
   
3,317
     
4,318
 
   
$
73,405
   
$
78,069
 
Net Sales to Major Customers
Net sales to major customers for the three months ended March 31, 2012 and 2013 were as follows (in thousands, except for percentages):

   
Three Months Ended March 31,
 
   
2012
   
2013
 
  
 
Amount
   
Percentage of
Net Sales
   
Amount
   
Percentage
of
Net Sales
 
                         
Target
 
$
6,651
     
9.1
%
 
$
9,493
     
12.2
%
Wal-Mart
   
16,126
     
22.0
     
18,182
     
23.3
 
Toys ‘R’ Us
   
10,575
     
14.4
%
   
7,052
     
9.0
 
   
$
33,352
     
45.5
%
 
$
34,727
     
44.5
%