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Business Segments, Geographic Data, Sales by Product Group and Major Customers (Tables)
9 Months Ended
Sep. 30, 2015
Information by Segment and Reconciliation to Reported Amounts
Information by segment and a reconciliation to reported amounts for the three and nine months ended September 30, 2014 and 2015 and as of December 31, 2014 and September 30, 2015 are as follows (in thousands):
 
   
Three Months Ended
September 30,
   
Nine Months Ended
September 30,
 
  
 
2014
   
2015
   
2014
   
2015
 
                         
Net Sales
                       
Traditional Toys and Electronics
 
$
173,785
   
$
204,332
   
$
258,872
   
$
332,737
 
Role Play, Novelty and Seasonal Toys
   
175,577
     
132,695
     
297,172
     
249,597
 
   
$
349,362
   
$
337,027
   
$
556,044
   
$
582,334
 
 
 
Three Months Ended
September 30,
 
Nine Months Ended
September 30,
 
  
2014
 
2015
 
2014
 
2015
 
                 
Operating Income
               
Traditional Toys and Electronics
 
$
21,322
   
$
20,431
   
$
6,208
   
$
9,547
 
Role Play, Novelty and Seasonal Toys
   
22,490
     
24,197
     
17,861
     
27,874
 
   
$
43,812
   
$
44,628
   
$
24,069
   
$
37,421
 
 
   
Three Months Ended
September 30,
   
Nine Months Ended
September 30,
 
  
 
2014
   
2015
   
2014
   
2015
 
                         
Depreciation and Amortization Expense
                       
Traditional Toys and Electronics
 
$
4,773
   
$
4,546
   
$
9,062
   
$
8,825
 
Role Play, Novelty and Seasonal Toys
   
3,859
     
2,833
     
7,072
     
5,395
 
   
$
8,632
   
$
7,379
   
$
16,134
   
$
14,220
 
 
   
December 31,
   
September 30,
 
   
2014
   
2015
 
Assets
           
Traditional Toys and Electronics
 
$
313,380
   
$
397,082
 
Role Play, Novelty and Seasonal Toys
   
248,402
     
242,475
 
   
$
561,782
   
$
639,557
 
Information by Geographic Area
The following tables present information about the Company by geographic area as of December 31, 2014 and September 30, 2015 and for the three and nine months ended September 30, 2014 and 2015 (in thousands):
 
   
December 31,
2014
   
September 30,
2015
 
Long-lived Assets
           
China
 
$
8,816
   
$
10,201
 
United States
   
1,689
     
7,827
 
Hong Kong
   
591
     
576
 
   
$
11,096
   
$
18,604
 
 
 
   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2014
   
2015
   
2014
   
2015
 
Net Sales by Customer Area
                       
United States
 
$
281,989
   
$
242,467
   
$
448,842
   
$
416,690
 
Europe
   
28,018
     
55,389
     
41,410
     
92,948
 
Canada
   
14,434
     
16,441
     
22,948
     
27,255
 
Hong Kong
   
1,354
     
414
     
2,095
     
1,210
 
Other
   
23,567
     
22,316
     
40,749
     
44,231
 
   
$
349,362
   
$
337,027
   
$
556,044
   
$
582,334
 
Net Sales to Major Customers
Net sales to major customers for the three and nine months ended September 30, 2014 and 2015 were as follows (in thousands, except for percentages):
 
   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2014
   
2015
   
2014
   
2015
 
  
 
Amount
   
Percentage
of
Net Sales
   
Amount
   
Percentage
of
Net Sales
   
Amount
   
Percentage
of
Net Sales
   
Amount
   
Percentage
of
Net Sales
 
                                                 
Wal-Mart
 
81,731
     
23.4
%
 
77,240
     
22.9
%
 
115,295
     
20.7
%
 
126,743
     
21.7
%
Target
   
55,849
     
16.0
     
40,647
     
12.1
     
79,954
     
14.4
     
66,292
     
11.4
 
Toys ‘R’ Us 
   
33,770
     
9.7
     
27,292
     
8.1
     
61,063
     
11.0
     
50,620
     
8.7
 
   
$
171,350
     
49.1
%
 
$
145,179
     
43.1
%
 
$
256,312
     
46.1
%
 
243,655
     
41.8
%