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Business Segments, Geographic Data, Sales by Product Group and Major Customers | 12 Months Ended
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Dec. 31, 2015
Business Segments, Geographic Data, Sales by Product Group and Major Customers | Note 3—Business Segments, Geographic Data, Sales by Product Group and Major Customers The Company is a worldwide producer and marketer of children’s toys and other consumer products, principally engaged in the design, development, production, marketing and distribution of its diverse portfolio. The Company’s reportable segments are Traditional Toys and Electronics, and Role Play, Novelty and Seasonal Toys, each of which includes worldwide sales. The Traditional Toys and Electronics segment includes action figures, vehicles, playsets, plush products, dolls, accessories, electronic products, construction toys, infant and pre-school toys, foot to floor ride-on vehicles, wagons and pet products and related products. The Role Play, Novelty and Seasonal segment includes role play and dress-up products, novelty toys, seasonal and outdoor products, indoor and outdoor kids’ furniture and Halloween and everyday costume play. Segment performance is measured at the operating income level. All sales are made to external customers and general corporate expenses have been attributed to the various segments based upon sales volumes. Segment assets are comprised of accounts receivable and inventories, net of applicable reserves and allowances, goodwill, molds and tooling and other assets. Results are not necessarily those that would be achieved were each segment an unaffiliated business enterprise. Information by segment and a reconciliation to reported amounts as of December 31, 2014 and 2015 and for the three years in the period ended December 31, 2015 are as follows (in thousands):
|  | Years Ended December 31,
|  | 2013 |  | 2014 |  | 2015
Net Sales |  |  |  |  |  |  |  |  |
Traditional Toys and Electronics |  | $ | 320,565 |  |  | $ | 408,426 |  |  | $ | 437,683 |
Role Play, Novelty and Seasonal Toys |  |  | 312,360 |  |  |  | 401,634 |  |  |  | 308,058 |
|  | $ | 632,925 |  |  | $ | 810,060 |  |  | $ | 745,741 |
|  | Years Ended December 31,
|  | 2013 |  | 2014 |  | 2015
Operating Income (Loss) |  |  |  |  |  |  |  |  |
Traditional Toys and Electronics |  | $ | (25,286 | ) |  | $ | 10,654 |  |  | $ | 13,588 |
Role Play, Novelty and Seasonal Toys |  |  | (19,246 | ) |  |  | 20,673 |  |  |  | 16,942 |
|  | $ | (44,532 | ) |  | $ | 31,327 |  |  | $ | 30,530 |
|  | Years Ended December 31,
|  | 2013 |  | 2014 |  | 2015
Depreciation and Amortization Expense |  |  |  |  |  |  |  |  |
Traditional Toys and Electronics |  | $ | 12,475 |  |  | $ | 11,159 |  |  | $ | 10,911 |
Role Play, Novelty and Seasonal Toys |  |  | 8,939 |  |  |  | 7,812 |  |  |  | 7,949 |
|  | $ | 21,414 |  |  | $ | 18,971 |  |  | $ | 18,860 |
|  | December 31,
|  | 2014 |  | 2015
Assets |  |  |  |  |  |
Traditional Toys and Electronics |  | $ | 313,380 |  |  | $ | 326,199 |
Role Play, Novelty and Seasonal Toys |  |  | 248,402 |  |  |  | 179,701 |
|  | $ | 561,782 |  |  | $ | 505,900 |
Information regarding the Company’s operations in different geographical areas is presented below on the basis the Company uses to manage its business. Net revenues are categorized based upon location of the customer, while long-lived assets are categorized based upon the location of the Company’s assets. Tools, dies and molds represent a substantial portion of the long-lived assets included in the United States with a net book value of $8.8 million in 2014 and $10.2 million in 2015 and substantially all of these assets are located in China. The following tables present information about the Company by geographic area as of December 31, 2014 and 2015 and for each of the three years in the period ended December 31, 2015 (in thousands):
|  | December 31,
|  | 2014 |  | 2015
Long-lived Assets |  |  |  |  |  |
China |  | $ | 8,816 |  |  | $ | 10,172 |
United States |  |  | 1,689 |  |  |  | 7,702 |
Hong Kong |  |  | 591 |  |  |  | 561 |
|  | $ | 11,096 |  |  | $ | 18,435 |
|  | Years Ended December 31,
|  | 2013 |  | 2014 |  | 2015
Net Sales by Geographic Area |  |  |  |  |  |  |  |  |
United States |  | $ | 524,193 |  |  | $ | 653,497 |  |  | $ | 542,101 |
Europe |  |  | 48,585 |  |  |  | 67,027 |  |  |  | 117,313 |
Canada |  |  | 25,125 |  |  |  | 33,040 |  |  |  | 32,587 |
Hong Kong |  |  | 6,721 |  |  |  | 2,746 |  |  |  | 1,675 |
Other |  |  | 28,301 |  |  |  | 53,750 |  |  |  | 52,065 |
|  | $ | 632,925 |  |  | $ | 810,060 |  |  | $ | 745,741 |
Major Customers Net sales to major customers were as follows (in thousands, except for percentages):
|  | 2013 |  | 2014 |  | 2015
|  |  |  |  | Percentage of |  |  |  |  | Percentage of |  |  |  |  | Percentage of
|  | Amount |  | Net Sales |  | Amount |  | Net Sales |  | Amount |  | Net Sales
Wal-Mart |  | $ | 135,223 |  |  |  | 21.4 | % |  | $ | 165,777 |  |  |  | 20.5 | % |  | $ | 163,333 |  |  |  | 21.9 | %
Target |  |  | 98,770 |  |  |  | 15.6 |  |  |  | 124,257 |  |  |  | 15.3 |  |  |  | 96,766 |  |  |  | 13.0 |
Toys ‘R’ Us |  |  | 68,074 |  |  |  | 10.8 |  |  |  | 93,926 |  |  |  | 11.6 |  |  |  | 71,150 |  |  |  | 9.5 |
|  | $ | 302,067 |  |  |  | 47.8 | % |  | $ | 383,960 |  |  |  | 47.4 | % |  | $ | 331,249 |  |  |  | 44.4 | %
No other customer accounted for more than 10% of the Company’s total net sales. As of December 31, 2014 and 2015, the Company’s three largest customers accounted for approximately 29.8% and 56.2%, respectively, of net accounts receivable. The concentration of the Company’s business with a relatively small number of customers may expose the Company to material adverse effects if one or more of its large customers were to experience financial difficulty. The Company performs ongoing credit evaluations of its top customers and maintains an allowance for potential credit losses.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8981-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9038-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8971-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8595-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8380-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8984-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9031-108599 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9054-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8538-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8864-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8924-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8906-108599 + Details
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