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Business Segments, Geographic Data, Sales by Product Group and Major Customers (Tables)
12 Months Ended
Dec. 31, 2015
Information by Segment and Reconciliation to Reported Amounts
Information by segment and a reconciliation to reported amounts as of December 31, 2014 and 2015 and for the three years in the period ended December 31, 2015 are as follows (in thousands):
 
   
Years Ended December 31,
   
2013
 
2014
 
2015
Net Sales
                 
Traditional Toys and Electronics
 
$
320,565
   
$
408,426
   
$
437,683
 
Role Play, Novelty and Seasonal Toys
   
312,360
     
401,634
     
308,058
 
   
$
632,925
   
$
810,060
   
$
745,741
 
 
   
Years Ended December 31,
   
2013
 
2014
 
2015
Operating Income (Loss)
                 
Traditional Toys and Electronics
 
$
(25,286
)
 
$
10,654
   
$
13,588
 
Role Play, Novelty and Seasonal Toys
   
(19,246
)
   
20,673
     
16,942
 
   
$
(44,532
)
 
$
31,327
   
$
30,530
 
 
   
Years Ended December 31,
   
2013
 
2014
 
2015
Depreciation and Amortization Expense
                 
Traditional Toys and Electronics
 
$
12,475
   
$
11,159
   
$
10,911
 
Role Play, Novelty and Seasonal Toys
   
8,939
     
7,812
     
7,949
 
   
$
21,414
   
$
18,971
   
$
18,860
 
 
   
December 31,
   
2014
 
2015
Assets
           
Traditional Toys and Electronics
 
$
313,380
   
$
326,199
 
Role Play, Novelty and Seasonal Toys
   
248,402
     
179,701
 
   
$
561,782
   
$
505,900
 
Information by Geographic Area
million in 2015 and substantially all of these assets are located in China. The following tables present information about the Company by geographic area as of December 31, 2014 and 2015 and for each of the three years in the period ended December 31, 2015 (in thousands):
 
   
December 31,
 
2014
 
2015
Long-lived Assets
           
China
 
$
8,816
   
$
10,172
 
United States
   
1,689
     
7,702
 
Hong Kong
   
591
     
561
 
   
$
11,096
   
$
18,435
 
 
   
Years Ended December 31,
   
2013
 
2014
 
2015
Net Sales by Geographic Area
                 
United States
 
$
524,193
   
$
653,497
   
$
542,101
 
Europe
   
48,585
     
67,027
     
117,313
 
Canada
   
25,125
     
33,040
     
32,587
 
Hong Kong
   
6,721
     
2,746
     
1,675
 
Other
   
28,301
     
53,750
     
52,065
 
   
$
632,925
   
$
810,060
   
$
745,741
 
Net Sales to Major Customers
Net sales to major customers were as follows (in thousands, except for percentages):
 
   
2013
 
2014
 
2015
         
Percentage of
       
Percentage of
       
Percentage of
   
Amount
 
Net Sales
 
Amount
 
Net Sales
 
Amount
 
Net Sales
Wal-Mart
 
$
135,223
     
21.4
%
 
$
165,777
     
20.5
%
 
$
163,333
     
21.9
%
Target
   
98,770
     
15.6
     
124,257
     
15.3
     
96,766
     
13.0
 
Toys ‘R’ Us
   
68,074
     
10.8
     
93,926
     
11.6
     
71,150
     
9.5
 
   
$
302,067
     
47.8
%
 
$
383,960
     
47.4
%
 
$
331,249
     
44.4
%