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Acquisitions (Narrative) (Details) (USD $) | 0 Months Ended | 12 Months Ended
--- | --- | ---
Sep. 14, 2011 | Dec. 31, 2012 | Dec. 31, 2011
Business Acquisition, Equity Interests Issued or Issuable [Line Items] |  |  |
Shares issued in SBT business acquisition | 600,000 |  |
Business Acquisition [Line Items] |  |  |
Advertising costs |  | $ 4,660,595 | $ 2,226,594
Southern Bullion Trading LLC [Member] |  |  |
Business Acquisition [Line Items] |  |  |
Acquisition date |  | Sep. 14, 2011 |
Transaction and transition related costs incurred |  | 144,434 |
Total purchase consideration |  | 5,436,857 |
Intangible asset |  | 3,412,896 |
Life of intangible asset |  | 15 years |
Advertising costs |  | 2,500,000 |
Number of locations |  | 23 |
Amortization expense related to intangible assets |  | 227,526 | 56,882
Intangible asset, book value |  | $ 3,128,487 |
Restricted Shares [Member] |  |  |
Business Acquisition, Equity Interests Issued or Issuable [Line Items] |  |  |
Shares issued in SBT business acquisition |  |  | 600,000

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