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Summary of Accounting Policies and Nature of Operations (Details Textual) - USD ($) | 3 Months Ended | 12 Months Ended
--- | --- | ---
Jun. 30, 2014 | Dec. 31, 2015 | Dec. 31, 2014
Summary Of Accounting Policies And Nature Of Operations [Line Items] |  |  |
Advertising Expense |  | $ 1,571,199 | $ 2,276,603
Allowance for Doubtful Accounts Receivable, Current |  | $ 12,772 | 12,772
Layaway Plan Percent Of Sales Price Collected |  | 25.00% |
Sales Returns and Allowances, Goods, Total |  | $ 28,402 | 29,814
Shipping, Handling and Transportation Costs |  | 102,663 | 91,103
Share-based Compensation |  | 36,882 | 148,500
Stock Based Award [Member] |  |  |
Summary Of Accounting Policies And Nature Of Operations [Line Items] |  |  |
Share-based Compensation |  | $ 36,882 | $ 148,500
Minimum [Member] |  |  |
Summary Of Accounting Policies And Nature Of Operations [Line Items] |  |  |
Property, Plant and Equipment, Useful Life |  | 5 years |
Maximum [Member] |  |  |
Summary Of Accounting Policies And Nature Of Operations [Line Items] |  |  |
Property, Plant and Equipment, Useful Life |  | 10 years |
Southern Bullion Trading Llc [Member] |  |  |
Summary Of Accounting Policies And Nature Of Operations [Line Items] |  |  |
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Intangible Assets, Other than Goodwill, Total |  | $ 3,400,000 |
Southern Bullion Trading Llc [Member] | Trade Names [Member] |  |  |
Summary Of Accounting Policies And Nature Of Operations [Line Items] |  |  |
Finite-Lived Intangible Asset, Useful Life |  | 15 years |
Disposal Group, Not Discontinued Operation, Loss (Gain) on Write-down | $ 2,900,000 |  |

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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 + Details
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