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Summary of Accounting Policies and Nature of Operations (Details Textual) - USD ($) | 1 Months Ended | 12 Months Ended |
--- | --- | --- | ---
Apr. 27, 2017 | Dec. 31, 2016 | Sep. 30, 2016 | Jun. 30, 2016 | Mar. 24, 2016 | Dec. 31, 2017 | Dec. 31, 2016 | Dec. 31, 2015
Summary Of Accounting Policies And Nature Of Operations [Line Items] |  |  |  |  |  |  |  |
Advertising Expense |  |  |  |  |  | $ 865,271 | $ 946,599 |
Allowance for Doubtful Accounts Receivable, Current |  | $ 90,800 |  |  |  | $ 226,520 | 90,800 | $ 12,772
Layaway Plan Percent Of Sales Price Collected |  |  |  |  |  | 25.00% |  |
Sales Returns and Allowances, Goods, Total |  |  |  |  |  | $ 28,402 | 28,402 |
Shipping, Handling and Transportation Costs |  |  |  |  |  | 67,309 | 80,530 |
Share-based Compensation |  |  |  |  |  | 10,688 | 101,782 |
Due from Related Parties, Current |  | $ 583,344 |  |  |  | 806,976 | 583,344 |
Increase (Decrease) in Due from Related Parties, Current |  |  |  |  |  | $ 583,344 | 124,704 |
Financing Receivables, 60 to 89 Days Past Due [Member] |  |  |  |  |  |  |  |
Summary Of Accounting Policies And Nature Of Operations [Line Items] |  |  |  |  |  |  |  |
Financing Receivable, Percent Past Due |  |  |  |  |  | 10.00% |  |
Financing Receivables, Equal to Greater than 90 Days Past Due [Member] |  |  |  |  |  |  |  |
Summary Of Accounting Policies And Nature Of Operations [Line Items] |  |  |  |  |  |  |  |
Financing Receivable, Percent Past Due |  |  |  |  |  | 25.00% |  |
Financing Receivables Equal to Greater than 120 Days Past Due [Member] |  |  |  |  |  |  |  |
Summary Of Accounting Policies And Nature Of Operations [Line Items] |  |  |  |  |  |  |  |
Financing Receivable, Percent Past Due |  |  |  |  |  | 75.00% |  | 50.00%
Stock Based Award [Member] |  |  |  |  |  |  |  |
Summary Of Accounting Policies And Nature Of Operations [Line Items] |  |  |  |  |  |  |  |
Share-based Compensation |  |  |  |  |  | $ 10,688 | $ 101,782 |
Restricted Stock Units (RSUs) [Member] |  |  |  |  |  |  |  |
Summary Of Accounting Policies And Nature Of Operations [Line Items] |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period |  | 30,510 | 61,020 | 91,530 | 30,510 | 18,750 | 124,040 |
Restricted Stock Units (RSUs) [Member] | Former Ceo And President [Member] |  |  |  |  |  |  |  |
Summary Of Accounting Policies And Nature Of Operations [Line Items] |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period | 18,750 |  |  |  |  |  |  |

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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 + Details
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- Definition A valuation allowance for trade and other receivables due to an Entity within one year (or the normal operating cycle, whichever is longer) that are expected to be uncollectible. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.4) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 310 -SubTopic 10 -Section 50 -Paragraph 4 -URI http://asc.fasb.org/extlink&oid=84173941&loc=d3e5074-111524 + Details
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