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Operating Segment and Enterprise Wide Reporting | 12 Months Ended
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Dec. 31, 2019
Segment Reporting [Abstract] |
Operating Segment and Enterprise Wide Reporting | Note 12 - Operating Segment and Enterprise Wide Reporting As of January 1, 2019, the Company realigned its management structure into Products, Research and SiriusDecisions. The 2018 and 2017 amounts have been revised to conform to the current presentation. The Products segment includes the revenues of the Connect, Analytics, and Events products (excluding the revenues from SiriusDecisions products) and the costs of the organizations responsible for developing and delivering these products. In addition, this segment includes Consulting revenues and the related cost of the Company’s project consulting organization. The project consulting organization delivers a majority of the Company’s project consulting revenue (excluding SiriusDecisions consulting) and certain advisory services primarily related to the Analytics product line. This segment also includes the costs of the product management organization that is responsible for product pricing and packaging and the launch of new products. The Research segment includes the revenues of the Research products and the cost of the organizations responsible for developing and delivering the Research products (excluding the costs and revenues from SiriusDecisions products). In addition, this segment includes Consulting revenues primarily from the delivery of advisory services (such as workshops, speeches and advisory days) delivered by the Company’s research analysts. The SiriusDecisions segment includes the revenues of the SiriusDecisions products and the costs of the organizations responsible for developing and delivering these products. In addition, this segment includes the costs of marketing, technology development and business support departments of the SiriusDecisions business. The Company evaluates reportable segment performance and allocates resources based on segment revenues and expenses. Segment expenses include the direct expenses of each segment organization and exclude, except as noted above for the SiriusDecisions segment, selling and marketing expenses, general and administrative expenses, stock-based compensation expense, depreciation expense, adjustments to incentive bonus compensation from target amounts, amortization of intangible assets, interest and other expense, and gains (losses) on investments. The accounting policies used by the segments are the same as those used in the consolidated financial statements. The Company does not identify or allocate assets, including capital expenditures, by operating segment. Accordingly, assets are not being reported by segment because the information is not available by segment and is not reviewed in the evaluation of performance or making decisions in the allocation of resources. The following tables present information about reportable segments, including the Company’s disaggregation of revenue by product (in thousands):
|  |  |  |  |  |  |  |  |  | Sirius |  |  |  |  |
|  | Products |  |  | Research |  |  | Decisions |  |  | Consolidated |
Year Ended December 31, 2019 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Research services revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Research |  | $ | — |  |  | $ | 161,487 |  |  | $ | 57,702 |  |  | $ | 219,189 |
Connect |  |  | 54,350 |  |  |  | — |  |  |  | 1,874 |  |  |  | 56,224 |
Analytics |  |  | 23,322 |  |  |  | — |  |  |  | — |  |  |  | 23,322 |
Total research services revenues |  |  | 77,672 |  |  |  | 161,487 |  |  |  | 59,576 |  |  |  | 298,735 |
Advisory services and events revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Consulting |  |  | 76,567 |  |  |  | 53,258 |  |  |  | 6,127 |  |  |  | 135,952 |
Events |  |  | 12,985 |  |  |  | — |  |  |  | 14,025 |  |  |  | 27,010 |
Total advisory services and events revenues |  |  | 89,552 |  |  |  | 53,258 |  |  |  | 20,152 |  |  |  | 162,962 |
Total segment revenues |  |  | 167,224 |  |  |  | 214,745 |  |  |  | 79,728 |  |  |  | 461,697 |
Segment expenses |  |  | 81,520 |  |  |  | 55,330 |  |  |  | 45,734 |  |  |  | 182,584 |
Contribution margin |  |  | 85,704 |  |  |  | 159,415 |  |  |  | 33,994 |  |  |  | 279,113 |
Selling, marketing, administrative and other expenses |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (248,621 | )
Amortization of intangible assets |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (22,619 | )
Acquisition and integration costs |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (8,948 | )
Interest expense, other income (expense) and gains (losses) on investments |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (8,524 | )
Loss before income taxes |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | (9,599 | )
|  |  |  |  |  |  |  |  |  | Sirius |  |  |  |  |
|  | Product |  |  | Research |  |  | Decisions |  |  | Consolidated |
Year Ended December 31, 2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Research services revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Research |  | $ | — |  |  | $ | 157,112 |  |  | $ | — |  |  | $ | 157,112 |
Connect |  |  | 51,377 |  |  |  | — |  |  |  | — |  |  |  | 51,377 |
Analytics |  |  | 19,910 |  |  |  | — |  |  |  | — |  |  |  | 19,910 |
Total research services revenues |  |  | 71,287 |  |  |  | 157,112 |  |  |  | — |  |  |  | 228,399 |
Advisory services and events revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Consulting |  |  | 64,309 |  |  |  | 51,396 |  |  |  | — |  |  |  | 115,705 |
Events |  |  | 13,471 |  |  |  | — |  |  |  | — |  |  |  | 13,471 |
Total advisory services and events revenues |  |  | 77,780 |  |  |  | 51,396 |  |  |  | — |  |  |  | 129,176 |
Total segment revenues |  |  | 149,067 |  |  |  | 208,508 |  |  |  | — |  |  |  | 357,575 |
Segment expenses |  |  | 75,039 |  |  |  | 53,326 |  |  |  | — |  |  |  | 128,365 |
Contribution margin |  |  | 74,028 |  |  |  | 155,182 |  |  |  | — |  |  |  | 229,210 |
Selling, marketing, administrative and other expenses |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (201,836 | )
Amortization of intangible assets |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (1,162 | )
Acquisition and integration costs |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (3,787 | )
Other income (expense) and gains (losses) on investments |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 1,100 |
Income before income taxes |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | 23,525 |
|  |  |  |  |  |  |  |  |  | Sirius |  |  |  |  |
|  | Product |  |  | Research |  |  | Decisions |  |  | Consolidated |
Year Ended December 31, 2017 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Research services revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Research |  | $ | — |  |  | $ | 148,935 |  |  | $ | — |  |  | $ | 148,935 |
Connect |  |  | 48,798 |  |  |  | — |  |  |  | — |  |  |  | 48,798 |
Analytics |  |  | 18,738 |  |  |  | — |  |  |  | — |  |  |  | 18,738 |
Total research services revenues |  |  | 67,536 |  |  |  | 148,935 |  |  |  | — |  |  |  | 216,471 |
Advisory services and events revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Consulting |  |  | 64,083 |  |  |  | 45,364 |  |  |  | — |  |  |  | 109,447 |
Events |  |  | 11,755 |  |  |  | — |  |  |  | — |  |  |  | 11,755 |
Total advisory services and events revenues |  |  | 75,838 |  |  |  | 45,364 |  |  |  | — |  |  |  | 121,202 |
Total segment revenues |  |  | 143,374 |  |  |  | 194,299 |  |  |  | — |  |  |  | 337,673 |
Segment expenses |  |  | 67,739 |  |  |  | 50,972 |  |  |  | — |  |  |  | 118,711 |
Contribution margin |  |  | 75,635 |  |  |  | 143,327 |  |  |  | — |  |  |  | 218,962 |
Selling, marketing, administrative and other expenses |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (190,632 | )
Amortization of intangible assets |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (781 | )
Acquisition and integration costs |  |  |  |  |  |  |  |  |  |  |  |  |  |  | — |
Other income (expense) and gains (losses) on investments |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (178 | )
Income before income taxes |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | 27,371 |
For 2020, the Company determined that SiriusDecisions will no longer operate under a separate management structure. The Company’s internal management and reporting will be aligned to consolidate each of the SiriusDecisions products and related operations under a single, combined organization within the Company’s existing Products and Research segments. Accordingly, in the first quarter of 2020, the Company will modify its segment reporting, which will eliminate the SiriusDecisions segment, and incorporate SiriusDecisions Research products into the Research segment and incorporate SiriusDecisions Consulting, Connect and Event products into the Products segment. Net long-lived tangible assets by location as of December 31, 2019 and 2018 are as follows (in thousands):
|  | 2019 |  |  | 2018 |
United States |  | $ | 26,709 |  |  | $ | 20,880 |
United Kingdom |  |  | 578 |  |  |  | 522 |
Europe (excluding United Kingdom) |  |  | 97 |  |  |  | 83 |
Asia Pacific |  |  | 2,553 |  |  |  | 517 |
Other |  |  | — |  |  |  | 3 |
Total |  | $ | 29,937 |  |  | $ | 22,005 |
Revenues by geographic destination, based on the location products and services are consumed, and as a percentage of total revenues for the years ended December 31, 2019, 2018, and 2017 are as follows (dollars in thousands):
|  | 2019 |  |  | 2018 |  |  | 2017 |
United States |  |  | 79 | % |  |  | 77 | % |  |  | 77 | %
Europe (excluding United Kingdom) |  |  | 7 |  |  |  | 8 |  |  |  | 9 |
United Kingdom |  |  | 4 |  |  |  | 4 |  |  |  | 4 |
Canada |  |  | 4 |  |  |  | 4 |  |  |  | 4 |
Asia Pacific |  |  | 5 |  |  |  | 5 |  |  |  | 4 |
Other |  |  | 1 |  |  |  | 2 |  |  |  | 2 |
Total |  |  | 100 | % |  |  | 100 | % |  |  | 100 | %
|  | 2019 |  |  | 2018 |  |  | 2017 |
United States |  | $ | 362,867 |  |  | $ | 274,151 |  |  | $ | 260,077 |
Europe (excluding United Kingdom) |  |  | 32,585 |  |  |  | 29,741 |  |  |  | 28,525 |
United Kingdom |  |  | 21,316 |  |  |  | 15,273 |  |  |  | 13,651 |
Canada |  |  | 17,246 |  |  |  | 15,569 |  |  |  | 14,523 |
Asia Pacific |  |  | 22,842 |  |  |  | 17,839 |  |  |  | 15,952 |
Other |  |  | 4,841 |  |  |  | 5,002 |  |  |  | 4,945 |
Total |  | $ | 461,697 |  |  | $ | 357,575 |  |  | $ | 337,673 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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