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Goodwill and Other Intangible Assets | 12 Months Ended
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Dec. 31, 2019
Goodwill And Intangible Assets Disclosure [Abstract] |
Goodwill and Other Intangible Assets | Note 3 - Goodwill and Other Intangible Assets As of January 1, 2019, the Company realigned its management structure into Products, Research, and SiriusDecisions from our prior structure of Products, Research, and Project Consulting. The Company performed a qualitative assessment of goodwill for the Products and Research reporting units (as the Project Consulting reporting unit did not contain goodwill) as of January 1, 2019, which was based on the quantitative assessment that was performed as of November 30, 2018 and activity in December 2018. The Company concluded that no impairment existed at January 1, 2019 and goodwill was reassigned as of January 1, 2019 based on the relative fair values of the Products and Research reporting units. The goodwill related to the acquisition of SiriusDecisions was allocated to the SiriusDecisions segment, except for the portion of goodwill representing revenue synergies that are expected to benefit the Research segment. A summary of goodwill by segment and the changes in the carrying amount of goodwill is shown in the following table (in thousands):
|  |  |  |  |  |  |  |  | Sirius |  |  |  |  |
| Product |  |  | Research |  |  | Decisions |  |  | Total |
Balance at January 1, 2018 | $ | 2,438 |  |  | $ | 73,731 |  |  | $ | — |  |  | $ | 76,169 |
Acquisitions |  | 10,178 |  |  |  | — |  |  |  | — |  |  |  | 10,178 |
Translation adjustments |  | (98 | ) |  |  | (1,084 | ) |  |  | — |  |  |  | (1,182 | )
Balance at December 31, 2018 |  | 12,518 |  |  |  | 72,647 |  |  |  | — |  |  |  | 85,165 |
Reassignment |  | (12,518 | ) |  |  | 12,518 |  |  |  | — |  |  |  | — |
Acquisition |  | — |  |  |  | 16,025 |  |  |  | 142,544 |  |  |  | 158,569 |
Translation adjustments |  | — |  |  |  | 121 |  |  |  | 40 |  |  |  | 161 |
Balance at December 31, 2019 | $ | — |  |  | $ | 101,311 |  |  | $ | 142,584 |  |  | $ | 243,895 |
While the Company uses its best estimates and assumptions as part of the purchase price allocation process to value the assets acquired and liabilities assumed on the acquisition date, its estimates and assumptions are subject to refinement. During the measurement period, which may be up to one year from the acquisition date, the Company records adjustments to the assets acquired and liabilities assumed with a corresponding offset to goodwill to reflect additional information received about facts and circumstances which existed at the date of acquisition. The Company records adjustments to the assets acquired and liabilities assumed subsequent to the purchase price allocation period in the Company’s operating results in the period in which the adjustments are determined. During the year-ended December 31, 2019, the Company recorded measurement period adjustments of $0.8 million primarily related to deferred taxes. As of December 31, 2019, the measurement period was completed for the SiriusDecisions acquisition. As of December 31, 2019, the Company had no accumulated goodwill impairment losses. During the year ended December 31, 2019, $115.0 million of intangible assets were added as a result of the acquisition of SiriusDecisions. During the year ended December 31, 2018, $4.8 million and $0.6 million of intangible assets were added as a result of the acquisitions of FeedbackNow and GlimpzIt, respectively. A summary of Forrester’s intangible assets is as follows (in thousands):
| December 31, 2019 |
| Gross |  |  |  |  |  |  | Net |
| Carrying |  |  | Accumulated |  |  | Carrying |
| Amount |  |  | Amortization |  |  | Amount |
Amortizable intangible assets: |  |  |  |  |  |  |  |  |  |  |
Customer relationships | $ | 109,825 |  |  | $ | 40,169 |  |  | $ | 69,656 |
Technology |  | 16,661 |  |  |  | 7,051 |  |  |  | 9,610 |
Backlog |  | 13,000 |  |  |  | 6,500 |  |  |  | 6,500 |
Trademarks |  | 12,451 |  |  |  | 854 |  |  |  | 11,597 |
Total | $ | 151,937 |  |  | $ | 54,574 |  |  | $ | 97,363 |
| December 31, 2018 |
| Gross |  |  |  |  |  |  | Net |
| Carrying |  |  | Accumulated |  |  | Carrying |
| Amount |  |  | Amortization |  |  | Amount |
Amortizable intangible assets: |  |  |  |  |  |  |  |  |  |  |
Customer relationships | $ | 32,823 |  |  | $ | 31,604 |  |  | $ | 1,219 |
Technology |  | 3,610 |  |  |  | 295 |  |  |  | 3,315 |
Trademarks |  | 443 |  |  |  | 26 |  |  |  | 417 |
Total | $ | 36,876 |  |  | $ | 31,925 |  |  | $ | 4,951 |
Amortization expense related to intangible assets was approximately $22.6 million, $1.2 million, and $0.8 million during the years ended December 31, 2019, 2018 and 2017, respectively. Estimated intangible asset amortization expense for each of the five succeeding years is as follows (in thousands):
2020 |  | $ | 18,843 |
2021 |  |  | 12,343 |
2022 |  |  | 11,004 |
2023 |  |  | 10,830 |
2024 |  |  | 9,720 |
Thereafter |  |  | 34,623 |
Total |  | $ | 97,363 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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