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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details) $ in Thousands | 5 Months Ended | 7 Months Ended | 12 Months Ended |  |  |  |
--- | --- | --- | --- | --- | --- | --- | ---
Dec. 31, 2022 USD ($) segment | Jul. 27, 2022 USD ($) segment | Dec. 31, 2022 USD ($) | Dec. 31, 2021 USD ($) | Dec. 31, 2020 USD ($) | Aug. 31, 2022 | Jul. 28, 2022 USD ($) | Nov. 15, 2021 USD ($) | Dec. 31, 2019 USD ($)
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Cash, cash equivalents and restricted cash | $ 10,163 | $ 6,477 | $ 10,163 | $ 13,444 | $ 8,572 |  | $ 78 |  | $ 3,391
Restricted cash | 1,470 |  | 1,470 | 650 |  |  |  |  |
Cash and cash equivalents | 8,693 |  | $ 8,693 | 12,794 |  |  |  |  |
Period after which production costs will be expensed for advertising that has not yet occurred |  |  | 12 months |  |  |  |  |  |
Shipping and handling costs | 2,000 | 600 |  | 1,000 | 200 |  |  |  |
Advertising expense | 11,700 | $ 6,800 |  | 9,200 | 5,900 |  |  |  |
Valuation allowance | 7,944 |  | $ 7,944 | 14,060 | 0 |  |  |  |
Uncertain tax positions | 0 |  | 0 | 0 | 0 |  |  |  |
Unrecognized tax benefits, accrued interest and penalties | $ 0 |  | 0 | 0 | $ 0 |  |  |  |
Number of reportable segments | segment | 2 | 1 |  |  |  |  |  |  |
Number of operating segments | segment | 2 | 1 |  |  |  |  |  |  |
Operating right-of-use asset | $ 16,384 |  | 16,384 | $ 0 |  |  |  |  |
Operating lease liability | $ 19,923 |  | $ 19,923 |  |  |  |  |  |
Maximum |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Customer payment period |  |  | 90 days |  |  |  |  |  |
Minimum |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Customer payment period |  |  | 30 days |  |  |  |  |  |
Internal-Use Software and Website Development Costs | Maximum |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Estimated useful life (in years) | 3 years |  | 3 years |  |  |  |  |  |
Cumulative Effect, Period of Adoption, Adjustment |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Operating right-of-use asset |  |  |  |  |  |  | 13,000 |  |
Operating lease liability |  |  |  |  |  |  | $ 16,600 |  |
Milk |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Restricted cash |  |  |  |  |  |  |  | $ 800 |
Founder Awards |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Percent of award vesting period |  |  |  |  |  | 50.00% |  |  |
Inventory Purchases | Supplier Concentration Risk | Vendor One |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Concentration risk, percentage | 27.00% | 23.00% |  | 45.00% |  |  |  |  |
Inventory Purchases | Supplier Concentration Risk | Vendor Two |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Concentration risk, percentage |  | 12.00% |  | 11.00% |  |  |  |  |
Inventory Purchases | Supplier Concentration Risk | Vendor Three |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Concentration risk, percentage |  | 12.00% |  |  |  |  |  |  |
Accounts Payable | Lender Concentration Risk | Vendor One |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Concentration risk, percentage |  |  | 15.00% | 24.00% |  |  |  |  |
Accounts Payable | Lender Concentration Risk | Vendor Two |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Concentration risk, percentage |  |  | 12.00% |  |  |  |  |  |
Customer One | Accounts Receivable | Customer Concentration Risk |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Concentration risk, percentage |  |  | 50.00% | 41.00% |  |  |  |  |
Customer Two | Accounts Receivable | Customer Concentration Risk |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Concentration risk, percentage |  |  | 19.00% | 14.00% |  |  |  |  |
Customer Three | Accounts Receivable | Customer Concentration Risk |  |  |  |  |  |  |  |  |
Concentration Risk [Line Items] |  |  |  |  |  |  |  |  |
Concentration risk, percentage |  |  |  | 10.00% |  |  |  |  |

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