<SEC-DOCUMENT>0001213900-21-021233.txt : 20210412
<SEC-HEADER>0001213900-21-021233.hdr.sgml : 20210412
<ACCEPTANCE-DATETIME>20210412213447
ACCESSION NUMBER:		0001213900-21-021233
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20210412
FILED AS OF DATE:		20210412
DATE AS OF CHANGE:		20210412

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			RILEY BRYANT R
		CENTRAL INDEX KEY:			0001207269

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38864
		FILM NUMBER:		21821847

	MAIL ADDRESS:	
		STREET 1:		C/O B. RILEY FINANCIAL, INC.
		STREET 2:		21255 BURBANK BLVD, SUITE 400
		CITY:			WOODLAND HILLS
		STATE:			CA
		ZIP:			91367

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			B. Riley Financial, Inc.
		CENTRAL INDEX KEY:			0001464790
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38864
		FILM NUMBER:		21821854

	BUSINESS ADDRESS:	
		STREET 1:		11100 SANTA MONICA BLVD
		STREET 2:		SUITE 800
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025
		BUSINESS PHONE:		818-884-3737

	MAIL ADDRESS:	
		STREET 1:		11100 SANTA MONICA BLVD
		STREET 2:		SUITE 800
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025

	FORMER NAME:	
		FORMER CONFORMED NAME:	Great American Group, Inc.
		DATE OF NAME CHANGE:	20090522

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			B. Riley Securities, Inc.
		CENTRAL INDEX KEY:			0001505748
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38864
		FILM NUMBER:		21821849

	BUSINESS ADDRESS:	
		STREET 1:		11100 SANTA MONICA BLVD
		STREET 2:		SUITE 800
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025
		BUSINESS PHONE:		310-966-1444

	MAIL ADDRESS:	
		STREET 1:		11100 SANTA MONICA BLVD
		STREET 2:		SUITE 800
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025

	FORMER NAME:	
		FORMER CONFORMED NAME:	B. Riley FBR, Inc.
		DATE OF NAME CHANGE:	20180830

	FORMER NAME:	
		FORMER CONFORMED NAME:	FBR Capital Markets & Co
		DATE OF NAME CHANGE:	20101115

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BRC Partners Opportunity Fund, LP
		CENTRAL INDEX KEY:			0001642765
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38864
		FILM NUMBER:		21821850

	BUSINESS ADDRESS:	
		STREET 1:		11100 SANTA MONICA BLVD. SUITE 800
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025
		BUSINESS PHONE:		310-966-1445

	MAIL ADDRESS:	
		STREET 1:		11100 SANTA MONICA BLVD. SUITE 800
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			B. RILEY PRINCIPAL INVESTMENTS, LLC
		CENTRAL INDEX KEY:			0001776226
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38864
		FILM NUMBER:		21821848

	BUSINESS ADDRESS:	
		STREET 1:		21255 BURBANK BLVD, SUITE 400
		CITY:			WOODLAND HILLS
		STATE:			CA
		ZIP:			91367
		BUSINESS PHONE:		818-884-3737

	MAIL ADDRESS:	
		STREET 1:		21255 BURBANK BLVD, SUITE 400
		CITY:			WOODLAND HILLS
		STATE:			CA
		ZIP:			91367

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BRC Partners Management GP, LLC
		CENTRAL INDEX KEY:			0001749420
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38864
		FILM NUMBER:		21821851

	BUSINESS ADDRESS:	
		STREET 1:		11100 SANTA MONICA BLVD SUITE 800
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025
		BUSINESS PHONE:		310-689-2220

	MAIL ADDRESS:	
		STREET 1:		11100 SANTA MONICA BLVD SUITE 800
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			B. RILEY CAPITAL MANAGEMENT, LLC
		CENTRAL INDEX KEY:			0001658704
		STATE OF INCORPORATION:			NY
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38864
		FILM NUMBER:		21821852

	BUSINESS ADDRESS:	
		STREET 1:		11100 SANTA MONICA BLVD.
		STREET 2:		SUITE 800
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025
		BUSINESS PHONE:		310-966-1445

	MAIL ADDRESS:	
		STREET 1:		11100 SANTA MONICA BLVD.
		STREET 2:		SUITE 800
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			B. Riley Principal Sponsor Co., LLC
		CENTRAL INDEX KEY:			0001772457
		STATE OF INCORPORATION:			DE

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38864
		FILM NUMBER:		21821853

	BUSINESS ADDRESS:	
		STREET 1:		299 PARK AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10171
		BUSINESS PHONE:		212-457-3300

	MAIL ADDRESS:	
		STREET 1:		299 PARK AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10171

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ALTA EQUIPMENT GROUP INC.
		CENTRAL INDEX KEY:			0001759824
		STANDARD INDUSTRIAL CLASSIFICATION:	WHOLESALE-INDUSTRIAL MACHINERY & EQUIPMENT [5084]
		IRS NUMBER:				832583782
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		13211 MERRIMAN ROAD
		CITY:			LIVONIA
		STATE:			MI
		ZIP:			48150
		BUSINESS PHONE:		(248) 449-6700

	MAIL ADDRESS:	
		STREET 1:		13211 MERRIMAN ROAD
		CITY:			LIVONIA
		STATE:			MI
		ZIP:			48150

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	B. Riley Principal Merger Corp.
		DATE OF NAME CHANGE:	20181121
</SEC-HEADER>
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            <rptOwnerStreet2>21ST FLOOR</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
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            <rptOwnerStreet2>SUITE 800</rptOwnerStreet2>
            <rptOwnerCity>LOS ANGELES</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90025</rptOwnerZipCode>
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            <rptOwnerStreet1>11100 SANTA MONICA BLVD. SUITE 800</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>LOS ANGELES</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90025</rptOwnerZipCode>
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            <rptOwnerStreet2>SUITE 800</rptOwnerStreet2>
            <rptOwnerCity>LOS ANGELES</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90025</rptOwnerZipCode>
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            <rptOwnerStreet2>SUITE 800</rptOwnerStreet2>
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            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90025</rptOwnerZipCode>
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    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001207269</rptOwnerCik>
            <rptOwnerName>RILEY BRYANT R</rptOwnerName>
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            <rptOwnerStreet1>11100 SANTA MONICA BLVD,</rptOwnerStreet1>
            <rptOwnerStreet2>SUITE 800</rptOwnerStreet2>
            <rptOwnerCity>LOS ANGELES</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90025</rptOwnerZipCode>
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    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-04-12</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>C</transactionCode>
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            </postTransactionAmounts>
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                    <value>I</value>
                </directOrIndirectOwnership>
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                    <value>By B. Riley Securities, Inc.</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
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        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
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            </securityTitle>
            <transactionDate>
                <value>2021-04-12</value>
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                    <value>1350453</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By BRC Partners Opportunity Fund, L.P.</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
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                <value>2021-04-12</value>
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                <sharesOwnedFollowingTransaction>
                    <value>54243</value>
                </sharesOwnedFollowingTransaction>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By B. Riley Principal Sponsor Co., LLC</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
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            <securityTitle>
                <value>Common Stock</value>
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                <sharesOwnedFollowingTransaction>
                    <value>211174</value>
                </sharesOwnedFollowingTransaction>
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                <directOrIndirectOwnership>
                    <value>D</value>
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                <equitySwapInvolved>0</equitySwapInvolved>
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                <underlyingSecurityTitle>
                    <value>Common Stock</value>
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                </underlyingSecurityShares>
            </underlyingSecurity>
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                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By B. Riley Securities, Inc.</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
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        </derivativeTransaction>
        <derivativeTransaction>
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                <value>Warrants (right to buy)</value>
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                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F5"/>
            </transactionCoding>
            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>688125</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F5"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
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            <exerciseDate>
                <footnoteId id="F6"/>
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            <expirationDate>
                <footnoteId id="F7"/>
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            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>180976</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By BRC Partners Opportunity Fund, L.P.</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>Warrants (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <footnoteId id="F5"/>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2021-04-12</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>C</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F5"/>
            </transactionCoding>
            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>206250</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F5"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F6"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F7"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>54243</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By B. Riley Principal Sponsor Co., LLC</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">This Form 4 is being filed jointly by B. Riley Financial, Inc., a Delaware corporation (&quot;BRF&quot;), B. Riley Securities, Inc., a Delaware corporation (&quot;BRS&quot;), BRC Partners Opportunity Fund, LP, a Delaware limited partnership (&quot;BRPLP&quot;), BRC Partners Management GP, LLC, a Delaware limited liability company (&quot;BRPGP&quot;), B. Riley Capital Management, LLC, a New York limited liability company, a registered investment advisor (&quot;BRCM&quot;), B. Riley Principal Sponsor Co., LLC (the &quot;Sponsor&quot;), B. Riley Principal Investments, LLC, a Delaware limited liability company (&quot;BRPI&quot;) and Bryant R. Riley.</footnote>
        <footnote id="F2">BRPGP is a subsidiary of BRCM, a registered investment advisor, and is the general partner of BRPLP. BRF is the parent company of BRCM. As a result, BRPGP, BRCM and BRF may be deemed to indirectly beneficially own the shares held by BRPLP. BRPI is the sole member of the Sponsor. BRF is the parent company of BRS and BRPI. As a result, BRF may be deemed to indirectly beneficially own the shares held by BRS and BPRI. As a result, BRF and BRPI may be deemed to indirectly beneficially own the shares held by the Sponsor.</footnote>
        <footnote id="F3">Bryant R. Riley is the Co-Chief Executive Officer and Chairman of the Board of Directors of BRF. As a result, Bryant R. Riley may be deemed to indirectly beneficially own the shares of Common Stock directly held by BRF, BRS, BRPLP and the Sponsor. Each of BRF, BRS, BRPGP, BRCM, BRPLP, the Sponsor, and BRPI (collectively, the &quot;B. Riley Entities&quot;) and Bryant R. Riley disclaims beneficial ownership of the outstanding shares of Common Stock reported herein, except to the extent of its/his respective pecuniary interest therein.</footnote>
        <footnote id="F4">Represents shares held directly by Bryant R. Riley.</footnote>
        <footnote id="F5">As reported in the Current Report on Form 8-K filed by Alta Equipment Group Inc. (the &quot;Issuer&quot;) with the Securities and Exchange Commission (the &quot;SEC&quot;) on March 22, 2021, on March 22, 2021, the Issuer filed a definitive Schedule 14C Information Statement (the &quot;Information Statement&quot;) with the SEC describing the mandatory exchange, pursuant to Amendment No. 1 to the Warrant Agreement (as defined below), dated March 3, 2021 between the Issuer and Continental Stock Transfer &amp; Trust Company (the &quot;Warrant Agent&quot;), of the Issuer's outstanding warrants (the &quot;Warrants&quot;) for shares of the Issuer's common stock at an exchange ratio of 0.263 shares of common stock per Warrant, which became effective on April 12, 2021, the next business day following the twentieth calendar day after the mailing of the Information Statement to the holders of the Warrants.</footnote>
        <footnote id="F6">Pursuant to the warrant agreement (the &quot;Warrant Agreement&quot;) dated as of April 8, 2019, by and between the Issuer (f/k/a B. Riley Principal Merger Corp., or BRPM) and the Warrant Agent, the Warrants originally became exercisable on April 11, 2020, which was 12 months from the closing of the initial public offering of the Issuer.</footnote>
        <footnote id="F7">Pursuant to the Warrant Agreement, the Warrants were originally set to expire five years after the completion of the business combination or earlier upon redemption or liquidation, as further described in the Prospectus filed by BRPM with the SEC on April 9, 2019.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>B. Riley Financial, Inc., by: /s/ Bryant R. Riley, Co-Chief Executive Officer</signatureName>
        <signatureDate>2021-04-12</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>B. Riley Principal Sponsor Co., LLC, by: /s/ Phillip Ahn, Chief Operating Officer and Chief Financial Officer</signatureName>
        <signatureDate>2021-04-12</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>B. Riley Capital Management, LLC, by: /s/ Bryant R. Riley, Chief Executive Officer</signatureName>
        <signatureDate>2021-04-12</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>BRC Partners Management GP, LLC, by: B. Riley Capital Management, LLC, its sole member, by: /s/ Bryant R. Riley, Chief Executive Officer</signatureName>
        <signatureDate>2021-04-12</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>BRC Partners Opportunity Fund, LP, by: /s/ Bryant R. Riley, Chief Investment Officer</signatureName>
        <signatureDate>2021-04-12</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>B. Riley Securities, Inc., by: /s/ Andrew Moore, Chief Executive Officer</signatureName>
        <signatureDate>2021-04-12</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>B. Riley Principal Investments, LLC, by: /s/ Kenneth Young, Chief Executive Officer</signatureName>
        <signatureDate>2021-04-12</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>Bryant R. Riley, by: /s/ Bryant R. Riley</signatureName>
        <signatureDate>2021-04-12</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
