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GOODWILL AND OTHER INTANGIBLE ASSETS - Schedule of intangible assets (Details) - USD ($) $ in Thousands | Dec. 31, 2023 | Dec. 31, 2022
--- | --- | ---
Amortizable assets: |  |
Gross Carrying Value | $ 322,490 | $ 320,142
Accumulated Amortization | (145,251) | (106,320)
Intangibles Net | 177,239 | 213,822
Non-amortizable assets: |  |
Gross Carrying Value | 467,265 | 480,418
Other intangible assets, net | 322,014 | 374,098
Customer relationships |  |
Amortizable assets: |  |
Gross Carrying Value | 272,399 | 268,253
Accumulated Amortization | (117,228) | (87,049)
Intangibles Net | $ 155,171 | 181,204
Domain names |  |
Amortizable assets: |  |
Useful Life | 7 years |
Gross Carrying Value | $ 185 | 185
Accumulated Amortization | (183) | (169)
Intangibles Net | $ 2 | 16
Advertising relationships |  |
Amortizable assets: |  |
Useful Life | 8 years |
Gross Carrying Value | $ 100 | 100
Accumulated Amortization | (94) | (81)
Intangibles Net | 6 | 19
Internally developed software and other intangibles |  |
Amortizable assets: |  |
Gross Carrying Value | 28,985 | 28,295
Accumulated Amortization | (19,613) | (12,714)
Intangibles Net | 9,372 | 15,581
Trademarks |  |
Amortizable assets: |  |
Gross Carrying Value | 20,821 | 23,309
Accumulated Amortization | (8,133) | (6,307)
Intangibles Net | 12,688 | 17,002
Tradenames |  |
Non-amortizable assets: |  |
Tradenames | $ 144,775 | $ 160,276
Minimum | Customer relationships |  |
Amortizable assets: |  |
Useful Life | 1 year |
Minimum | Internally developed software and other intangibles |  |
Amortizable assets: |  |
Useful Life | 6 months |
Minimum | Trademarks |  |
Amortizable assets: |  |
Useful Life | 3 years |
Maximum | Customer relationships |  |
Amortizable assets: |  |
Useful Life | 16 years |
Maximum | Internally developed software and other intangibles |  |
Amortizable assets: |  |
Useful Life | 10 years |
Maximum | Trademarks |  |
Amortizable assets: |  |
Useful Life | 10 years |

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