Pursuant to section 28a in the Danish Securities Trading Act, PANDORA hereby gives notice of the following transaction. Name Peder Tuborgh ---------------------------------------------------------------- Reason for the reporting Chairman of the Board of Directors ---------------------------------------------------------------- Issuer PANDORA A/S ---------------------------------------------------------------- ISIN Code DK0060252690 ---------------------------------------------------------------- Nature of the transaction Purchase of shares ---------------------------------------------------------------- Type of security Shares ---------------------------------------------------------------- Trading date 23 May 2016 ---------------------------------------------------------------- Trading market NASDAQ Copenhagen ---------------------------------------------------------------- Number of securities traded 1,517 ---------------------------------------------------------------- Market value on trading date DKK 1,496,521 ---------------------------------------------------------------- ABOUT PANDORA PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through approximately 9,000 points of sale, including more than 1,800 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 16,700 people worldwide of whom approximately 11,000 are located in Gemopolis, Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2015, PANDORA's total revenue was DKK 16.7 billion (approximately EUR 2.2 billion). CONTACT For more information, please contact: INVESTOR RELATIONS MEDIA RELATIONS Morten Raunholt Eismark Kristian Lysgaard VP Group Investor Relations Director, Group Communications Phone +45 3673 8213 Phone +45 4323 1774 Mobile +45 3045 6719 Mobile +45 2556 8561 Magnus Thorstholm Jensen Senior Investor Relations Officer Phone +45 4323 1739 Mobile +45 3050 4402