Pursuant to section 28a in the Danish Securities Trading Act, PANDORA hereby gives notice of the following transaction. Name Birgitta Stymne Göransson ----------------------------------------------------------------------------- Reason for the reporting Member of the Board of Directors in PANDORA A/S ----------------------------------------------------------------------------- Issuer PANDORA A/S ----------------------------------------------------------------------------- ISIN Code DK0060252690 ----------------------------------------------------------------------------- Nature of the transaction Purchase of shares ----------------------------------------------------------------------------- Type of security Shares ----------------------------------------------------------------------------- Trading date 10 August 2016 ----------------------------------------------------------------------------- Trading market NASDAQ Copenhagen ----------------------------------------------------------------------------- Number of securities traded 275 ----------------------------------------------------------------------------- Market value on trading date DKK 232,650 ----------------------------------------------------------------------------- ABOUT PANDORA PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through approximately 8,900 points of sale, including more than 1,900 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 17,800 people worldwide of whom approximately 12,000 are located in Gemopolis, Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2015, PANDORA’s total revenue was DKK 16.7 billion (approximately EUR 2.2 billion). CONTACT For more information, please contact: INVESTOR RELATIONS MEDIA RELATIONS Magnus Thorstholm Jensen Kristian Lysgaard Vice President, Head of Investor Relations Director, Group Communications +45 3050 4402 +45 2556 8561 mtje@pandora.net krly@pandora.net Brian Granberg Investor Relations Officer +45 6178 4884 brgr@pandora.net