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SUBSEQUENT EVENTS (Details) (USD $) | 0 Months Ended | 3 Months Ended | 12 Months Ended |  |  |  |  | 12 Months Ended | 0 Months Ended |  | 0 Months Ended |  | 0 Months Ended |  |  | 0 Months Ended |  | 0 Months Ended
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Dec. 23, 2013 iItem | Dec. 24, 2013 | Apr. 05, 2013 | Jun. 30, 2013 | Dec. 31, 2013 | May 10, 2013 | Dec. 31, 2012 | Aug. 17, 2012 | Dec. 31, 2011 | Dec. 31, 2013 Stock options | Dec. 31, 2012 Stock options | Sep. 30, 2013 Maximum | Dec. 31, 2013 Maximum | Mar. 31, 2014 Subsequent events | Mar. 24, 2014 Subsequent events | Mar. 05, 2014 Subsequent events | Jan. 27, 2014 Subsequent events | Mar. 27, 2014 Subsequent events | Mar. 24, 2014 Subsequent events Stock options | Mar. 24, 2014 Subsequent events Maximum | Feb. 11, 2014 Subsequent events Maximum | Jan. 27, 2014 Subsequent events Mr. Arena | Jan. 27, 2014 Subsequent events Mr. Arena Stock options | Jan. 27, 2014 Subsequent events Mr. Arena PSUs | Jan. 27, 2014 Subsequent events Mr. Arena Maximum | Jan. 27, 2014 Subsequent events Mr. Arena Maximum PSUs | Jan. 30, 2014 Subsequent events Accredited investors iItem | Mar. 03, 2014 Subsequent events Mr. Purcell Stock options
Subsequent event |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Executive Employment Agreement period |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 2 years |  |  |  |  |  |
Base salary |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 275,000 |  |  |  |  |  |
Signing bonus |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 35,000 |  |  |  |  |  |
Quarterly bonus |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 50,000 |  |  |
Term of warrant |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5 years |  |  |  |  | 5 years |  |  |  |  |  |
Warrants to purchase shares |  | 10,888,336 |  |  | 1,142,000 |  |  |  |  |  |  |  |  |  |  |  | 44,307 |  |  | 1,000,000 |  | 250,000 |  |  |  |  |  |
Exercise price of warrants (in dollars per share) |  |  |  |  |  | $ 1.22 |  |  |  |  |  |  | $ 0.60 |  | $ 0.40 |  | $ 0.40 |  |  |  |  | $ 0.40 |  |  |  |  |  |
Number of options issued |  |  |  |  |  |  |  |  |  | 1,850,000 | 2,820,000 |  |  |  |  |  |  |  | 2,577,100 |  |  |  | 1,500,000 |  |  |  |  | 250,000
Exercise price of options (in dollars per share) |  |  |  |  |  |  |  |  |  | $ 0.38 | $ 0.25 |  |  |  |  |  |  |  | $ 0.45 |  |  |  | $ 0.40 |  |  |  |  | $ 0.40
Number of units granted (in shares) |  |  |  |  | 405,000 |  |  |  |  |  |  | 293,915 |  |  |  |  |  |  |  |  |  |  |  |  |  | 3,000,000 |  |
Common stock issued for services (in shares) |  |  | 200,000 |  |  |  |  |  |  |  |  |  |  | 100,000 |  |  | 44,307 |  |  |  |  |  |  |  |  |  |  |
Number of shares issued for each unit |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 1 |  |  |  |
Units sold to accredited investors (in shares) | 10,088,336 | 10,088,336 |  | 1,092,000 | 1,142,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 666,667 |
Number of accredited investors to whom the entity sold units | 15 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 2 |
Proceeds from sale of units to accredited investors | 3,026,500 | 2,750,092 |  | 496,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 200,000 |
Number of shares of common stock included with the units sold | 10,088,336 |  |  | 1,092,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 666,667 |
Number of shares of warrants included with the units sold | 10,088,336 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 666,667 |
Term of warrants issued to accredited investor | 5 years | 3 years |  | 3 years | 3 years |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5 years |
Exercise price of units (in dollars per share) | $ 0.40 | $ 0.40 |  | $ 0.50 | $ 0.50 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 0.40 |
Number of shares of common stock registered for resale under a registration statement |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 26,286,836 |  |  |  |  |  |  |
Reverse stock split ratio |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 10 |  |  |  |  |  |  |  |  |  |  |  |
Number of shares for every $10 of gross sales, for which warrant becomes exercisable |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 1 |  |  |  |  |  |  |  |  |  |  |  |  |
Period considered for calculation of number of shares for every $10 of gross sales, for which warrant becomes exercisable |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 12 months |  |  |  |  |  |  |  |  |  |  |  |  |
Common Stock, shares authorized |  |  |  |  | 100,000,000 |  | 100,000,000 | 100,000,000 | 4,000,000 |  |  |  |  |  |  |  |  | 250,000,000 |  |  |  |  |  |  |  |  |  |
Common Stock, shares authorized before amendment |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 100,000,000 |  |  |  |  |  |  |  |  |  |
Common stock issued for exercise of warrants (in shares) |  |  |  |  |  |  |  |  |  |  |  |  |  | 1,300,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Proceeds from exercise of warrants |  |  |  |  | $ 47,750 |  |  |  |  |  |  |  |  | $ 13,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |

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