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SUBSEQUENT EVENTS (Details) (USD $)
 0 Months Ended 3 Months Ended 12 Months Ended 3 Months Ended 12 Months Ended 0 Months Ended 0 Months Ended 1 Months Ended 0 Months Ended 0 Months Ended 0 Months Ended
Dec. 23, 2013
item
Dec. 24, 2013
Apr. 05, 2013
Mar. 31, 2014
Jun. 30, 2013
Dec. 31, 2013
Mar. 27, 2014
May 10, 2013
Dec. 31, 2012
Aug. 17, 2012
Dec. 31, 2011
Mar. 31, 2014
Stock options
Dec. 31, 2013
Stock options
Dec. 31, 2012
Stock options
Sep. 30, 2013
Maximum
Dec. 31, 2013
Maximum
Jan. 27, 2014
Mr. Arena
PSUs
Jan. 30, 2014
Accredited investors
item
Mar. 31, 2014
Subsequent events
Mar. 24, 2014
Subsequent events
Mar. 05, 2014
Subsequent events
Jan. 27, 2014
Subsequent events
May 14, 2014
Subsequent events
Mar. 27, 2014
Subsequent events
Mar. 24, 2014
Subsequent events
Stock options
Mar. 24, 2014
Subsequent events
Maximum
Feb. 11, 2014
Subsequent events
Maximum
Jan. 27, 2014
Subsequent events
Mr. Arena
Jan. 27, 2014
Subsequent events
Mr. Arena
Stock options
Jan. 27, 2014
Subsequent events
Mr. Arena
PSUs
Jan. 27, 2014
Subsequent events
Mr. Arena
Maximum
Jan. 27, 2014
Subsequent events
Mr. Arena
Maximum
PSUs
Jan. 30, 2014
Subsequent events
Accredited investors
item
Mar. 03, 2014
Subsequent events
Mr. Purcell
Stock options
Subsequent event                                                                    
Executive Employment Agreement period                                                       2 years            
Base salary                                                       $ 275,000            
Signing bonus                                                       35,000            
Quarterly bonus                                                             50,000      
Term of warrant                                           5 years           5 years            
Warrants to purchase shares   10,888,336       1,142,000                               44,307       1,000,000   250,000            
Exercise price of warrants (in dollars per share)               $ 1.22       $ 0.43       $ 0.60       $ 0.40   $ 0.40           $ 0.40            
Number of options awarded                       4,327,100 1,850,000 2,820,000                     2,577,100       1,500,000         250,000
Exercise price of options (in dollars per share)                       $ 0.41 $ 0.38 $ 0.25                     $ 0.45       $ 0.40         $ 0.40
Number of units granted (in shares)           405,000                 293,915                                 3,000,000    
Common stock issued for services (in shares)     200,000 100,000                             100,000     44,307 100,000                      
Number of shares issued for each unit                                 1                         1        
Units sold to accredited investors (in shares) 10,088,336 10,088,336     1,092,000 1,142,000                       666,667                             666,667  
Number of accredited investors to whom the entity sold units 15                                 2                             2  
Proceeds from sale of units to accredited investors 3,026,500 2,750,092     496,000                         200,000                             200,000  
Number of shares of common stock included with the units sold 10,088,336       1,092,000                         666,667                             666,667  
Number of shares of warrants included with the units sold 10,088,336                                 666,667                             666,667  
Term of warrants issued to accredited investor 5 years 3 years     3 years 3 years                       5 years                             5 years  
Exercise price of units (in dollars per share) $ 0.40 $ 0.40     $ 0.50 $ 0.50                       $ 0.40                             $ 0.40  
Number of shares of common stock registered for resale under a registration statement                                                     26,286,836              
Reverse stock split ratio                                         10                          
Number of shares for every $10 of gross sales, for which warrant becomes exercisable                                       1                            
Period considered for calculation of number of shares for every $10 of gross sales, for which warrant becomes exercisable                                       12 months                            
Common Stock, shares authorized       250,000,000   250,000,000 250,000,000   100,000,000 100,000,000 4,000,000                         250,000,000                    
Common Stock, shares authorized before amendment             100,000,000                                 100,000,000                    
Common stock issued for exercise of warrants (in shares)       1,300,000                             1,300,000       17,870                      
Proceeds from exercise of warrants       $ 13,000   $ 47,750                         $ 13,000