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CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)
 3 Months Ended 12 Months Ended
Mar. 31, 2014
Mar. 31, 2013
Dec. 31, 2013
Dec. 31, 2012
CONSOLIDATED STATEMENTS OF OPERATIONS        
Revenue $ 1,029,761 $ 223,172 $ 1,449,660 $ 279,062
Revenue from related party 3,125 1,125 108,500 3,000
Total revenues 1,032,886 224,297 1,558,160 282,062
Cost of revenues 41,153 45,023 404,088 265,330
Gross profit 991,733 179,274 1,154,072 16,732
Operating expenses:        
Selling & marketing 495,383 7,750 301,280  
Research & development 130,624   56,515  
General and administrative expenses 1,667,600 444,050 3,243,382 904,347
Amortization & depreciation 99,897 89,593 359,414 149,179
Total operating expenses 2,393,504 541,393 3,960,591 1,053,526
Operating income (loss) (1,401,771) (362,119) (2,806,519) (1,036,794)
Other income (expense)        
Unrealized gain (loss) on marketable securities   (9,000)    
Interest expense (6,983) (24,967) (56,607) (141,495)
Total other income (expense) (6,983) (33,967) (76,107) (129,495)
Net (loss) $ (1,408,754) $ (396,086) $ (2,882,626) $ (1,166,289)
Net (loss) per common share - basic and diluted (in dollars per share) $ (0.03) $ (0.01) $ (0.07) $ (0.04)
Weighted average common shares outstanding - basic and diluted (in shares) 54,215,367 36,965,057 42,514,610 30,161,501