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Summary of Significant Accounting Policies (Tables)
3 Months Ended
Mar. 31, 2022
Accounting Policies [Abstract]  
Schedule of Disaggregation of Revenue by Sales Channel
The following table disaggregates revenue by sales channel:
Three Months Ended March 31,
20222021
Direct to Consumer ("DTC")$38,332 $38,323 
Wholesale21,9559,351
Outpost5,5491,116
Total net sales$65,836 $48,790 
Schedule of Deferred Revenue, Gift Cards, and Loyalty Program, Including Significant Changes in Deferred Revenue
The following table provides information about deferred revenue, gift cards, and Loyalty Program, including significant changes in deferred revenue balances during the three months ended March 31, 2022 and 2021:

Three Months Ended March 31,
20222021
Balance at beginning of year$7,334 $4,615 
Sales of gift cards190 118 
Redemption of gift cards(193)(150)
Increase from deferral of revenue3,662 3,259 
Decrease from revenue recognition(3,638)(3,382)
Loyalty Program points earned620 709 
Loyalty Program points redeemed/expired(207)(89)
Ending balance as of three months period$7,768 $5,080 
Schedule of Reconciliation of Cash, Cash Equivalents, and Restricted Cash The following table provides a reconciliation of cash, cash equivalents, and restricted cash reported in the consolidated balance sheets to the total amounts reported in the statements of cash flows.
March 31, 2022December 31, 2021
Cash$109,119 $17,329 
Proceeds from credit card transactions in transit-holding cash accounts9831,005
Restricted cash8,265
Total cash and cash equivalents and restricted cash$118,367 $18,334 
Schedule of Reconciliation of Cash, Cash Equivalents, and Restricted Cash The following table provides a reconciliation of cash, cash equivalents, and restricted cash reported in the consolidated balance sheets to the total amounts reported in the statements of cash flows.
March 31, 2022December 31, 2021
Cash$109,119 $17,329 
Proceeds from credit card transactions in transit-holding cash accounts9831,005
Restricted cash8,265
Total cash and cash equivalents and restricted cash$118,367 $18,334 
Schedule of Estimated Useful Lives
Estimated useful lives are as follows:

Estimated Useful Lives
Land
Building and Leasehold improvements5— 39 years
Computer equipment and software3 years
Machinery and equipment5— 15 years
Vehicles5 years
Property, plant and equipment, net consists of the following:

March 31,December 31,
20222021
Land$2,196 $2,196 
Building and leasehold improvements13,13811,273
Computer equipment and software3,7063,474
Machinery and equipment9,2378,323
Vehicles1,0571,057
Furniture and fixtures1,371961
Construction in progress10,0119,236
40,71636,520
Less: accumulated depreciation and amortization(6,375)(5,406)
Property, plant and equipment, net$34,341 $31,114 

The portion of depreciation expense related to production and distribution facilities is included in cost of goods sold including occupancy costs on the unaudited consolidated statements of operations. Depreciation expense recorded in cost of goods sold and general and administrative expenses was as follows:

Three Months Ended March 31,
20222021
Cost of goods sold$206 $150 
General and administrative774343
Total depreciation expense$980 $493