<SEC-DOCUMENT>0001654954-21-008019.txt : 20210716
<SEC-HEADER>0001654954-21-008019.hdr.sgml : 20210716
<ACCEPTANCE-DATETIME>20210716172515
ACCESSION NUMBER:		0001654954-21-008019
CONFORMED SUBMISSION TYPE:	DEFA14A
PUBLIC DOCUMENT COUNT:		2
FILED AS OF DATE:		20210716
DATE AS OF CHANGE:		20210716

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RumbleON, Inc.
		CENTRAL INDEX KEY:			0001596961
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMPUTER PROGRAMMING SERVICES [7371]
		IRS NUMBER:				463951329
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEFA14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38248
		FILM NUMBER:		211096293

	BUSINESS ADDRESS:	
		STREET 1:		901 W. WALNUT HILL LANE
		CITY:			IRVING
		STATE:			TX
		ZIP:			75038
		BUSINESS PHONE:		214-771-9952

	MAIL ADDRESS:	
		STREET 1:		901 W. WALNUT HILL LANE
		CITY:			IRVING
		STATE:			TX
		ZIP:			75038

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Smart Server, Inc
		DATE OF NAME CHANGE:	20140114
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEFA14A
<SEQUENCE>1
<FILENAME>rmbl_8k.htm
<DESCRIPTION>FORM 8-K
<TEXT>
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UNITED STATES</font></div>
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<font style="font-family: Times New Roman; font-size: 24px">SECURITIES
AND EXCHANGE COMMISSION</font></div>
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WASHINGTON, D.C. 20549</font></div>
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FORM 8-K</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">CURRENT
REPORT&#xA0;PURSUANT TO SECTION 13 OR 15(d)</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font style="font-size: 13px">
&#xA0;</font>OF THE SECURITIES EXCHANGE ACT OF 1934</font></div>
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Date of Report (Date of earliest event reported): July 15,
2021</font></div>
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<font style="color: #000000; font-weight: bold; font-family: Times New Roman; font-size: 24px">
RumbleOn, Inc.</font></div>
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(Exact name of registrant as specified in its charter)</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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Nevada</font></div>
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(State or Other Jurisdiction</font></div>
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<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
of Incorporation)</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000">
&#xA0;</font> <font style="font-weight: bold; color: #000000">001-38248&#xA0;</font></font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000">
&#xA0;</font> <font style="font-weight: bold; color: #000000">46-3951329</font></font></div>
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&#xA0;</font> <font style="font-weight: bold; color: #000000">(Commission File
Number)</font></font></div>
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&#xA0;</font> <font style="font-weight: bold; color: #000000">(I.R.S. Employer Identification
No.)</font></font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
901 W. Walnut Hill Lane</font></div>
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<div><font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
75038</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
Irving, Texas&#xA0;</font></div>
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(Zip Code)</font></div>
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(Address of Principal Executive Offices) &#xA0; &#xA0;</font></div>
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&#xA0;&#xA0;</font>&#xA0;<br></font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
(214) 771-9952</font></div>
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<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
(Registrant&#x2019;s Telephone Number, Including Area
Code)</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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(Former Name or Former Address, If Changed Since Last
Report)</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Check
the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant
under any of the following provisions:&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font>
&#x2610;</font> Written communications pursuant to Rule 425 under
the Securities Act (17 CFR 230.425)</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font>
&#x2612;</font> Soliciting material pursuant to Rule 14a-12 under
the Exchange Act (17 CFR 240.14a-12)</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font>
&#x2610;</font> Pre-commencement communications pursuant to Rule
14d-2(b) under the Exchange Act (17 CFR 240.14d-2 (b))</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font>
&#x2610;</font> Pre-commencement communications pursuant to Rule
13e-4(c) under the Exchange Act (17 CFR 240.13e-4
(c))&#xA0;</font></div>
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Securities registered pursuant to Section 12(b) of the
Act:</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
Title of each class</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
Trading Symbol(s)</font></div>
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<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: -72px">
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
Name of each exchange on which registered</font></div>
</td>
</tr><tr>
<td style="vertical-align: top; width: 30%; border-top: 2px solid rgb(0, 0, 0); border-bottom: 2px solid rgb(0, 0, 0); border-left: 2px solid rgb(0, 0, 0);">
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Common Stock, $0.001 par value</font></div>
</td>
<td style="vertical-align: top; width: 27%; border-top: 2px solid rgb(0, 0, 0); border-bottom: 2px solid rgb(0, 0, 0); border-left: 2px solid rgb(0, 0, 0);">
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
RMBL</font></div>
</td>
<td style="vertical-align: top; width: 43%; border-color: rgb(0, 0, 0); border-style: solid; border-width: 2px;">
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: -72px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">The
Nasdaq Stock Market LLC</font></div>
</td>
</tr></table>
</div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;<br>
</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Indicate
by check mark whether the registrant is an emerging growth company
as defined in Rule 405 of the Securities Act of 1933 (17 CFR
&#xA7;230.405) or Rule 12b-2 of the Securities Exchange Act of 1934
(17 CFR &#xA7;240.12b-2).</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Emerging
growth company <font>&#x2610;</font></font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">If an
emerging growth company, indicate by check mark if the registrant
has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided
pursuant to Section 13(a) of the Exchange Act. <font>&#x2610;</font></font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;<br>
</font></div>
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</div>
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<font style="color: #000000; font-weight: bold; font-family: Times New Roman; font-size: 13px">
</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px;">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-weight: bold; font-family: Times New Roman; font-size: 13px">
Item 1.01.&#xA0;&#xA0;Entry into a Material Definitive
Agreement.<br></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 48px">
<font style="font-family: Times New Roman; font-size: 13px">On July
15, 2021, RumbleOn, Inc. (the &#x201C;Company&#x201D; or
&#x201C;RumbleOn&#x201D;) entered into an amendment (the
&#x201C;Amendment&#x201D;) to the Warrant, dated March 12, 2021, with
Oaktree Capital Management L.P. (the
&#x201C;Warrant&#x201D;).&#xA0;&#xA0; <font style="font-family: Times New Roman; font-size: 13px;">The Amendment
clarifies the definition of Warrant Price</font>.<font style="font-weight: bold">&#xA0;</font>A
copy of the Amendment is attached hereto as Exhibit 10.1 and
incorporated by reference herein.&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 48px">
<font style="font-family: Times New Roman; font-size: 13px;">&#xA0;</font></div>
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">Item
3.02.&#xA0;&#xA0; Unregistered Sales of Equity Securities.</font>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 48px">
<font style="font-family: Times New Roman; font-size: 13px">The
disclosure included in Item 1.01 above is incorporated herein by
reference.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold; color: #000000">
Item 9.01.</font><font style="color: #000000">&#xA0;</font><font style="font-weight: bold; color: #000000">Financial Statements and
Exhibits</font><font style="color: #000000">.</font></font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
(d) Exhibits</font></div>
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&#xA0;</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
Exhibit No.</font></div>
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<div><font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
Description</font></div>
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<td style="vertical-align: top; width: 9%;">
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: rgb(0, 0, 0);"><a href="rmbl_ex101.htm"><font style="font-family: Times New Roman; font-size: 13px;">10.1</font></a></font></div>
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<div><font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
First Amendment to Warrant to Purchase Class B Common Stock, dated
July 15, 2021.</font></div>
</td>
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<div><font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<div><font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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</td>
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<div><font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<div><font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</td>
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<div><font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</td>
</tr></table>
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<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
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<br></div>
<div id="pn" style="text-align: center"><font style="font-family: Times New Roman; font-size: 13px">2</font></div>
</div>
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</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
Additional Information about the Transaction and Where to Find
It</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">In
connection with the Transaction, on July 1, 2021, RumbleOn filed
with the SEC and commenced the mailing to stockholders of its
definitive proxy statement and proxy card relating to the
Transaction. INVESTORS AND STOCKHOLDERS OF RUMBLEON ARE URGED TO
READ THESE MATERIALS (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS
THERETO) AND ANY OTHER RELEVANT DOCUMENTS IN CONNECTION WITH THE
TRANSACTION THAT RUMBLEON WILL FILE WITH THE SEC WHEN THEY BECOME
AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT
RUMBLEON, RIDENOW, AND THE TRANSACTION. The definitive proxy
statement and other relevant materials in connection with the
Transaction (when they become available), and any other documents
filed by RumbleOn with the SEC, may be obtained free of charge at
the SEC's website (www.sec.gov) or by visiting RumbleOn's investor
resources section at www.rumbleon.com. The information contained
on, or that may be accessed through, the websites referenced in
this report is not incorporated by reference into, and is not a
part of, this report.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
Participants in the Solicitation</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">RumbleOn
and its directors and executive officers may be deemed participants
in the solicitation of proxies from RumbleOn's stockholders with
respect to the Transaction. A list of the names of those directors
and executive officers and a description of their interests in
RumbleOn are included in the definitive proxy statement relating to
the Transaction and available at www.sec.gov. Additional
information regarding the interests of such participants is
contained in the definitive proxy statement relating to the
Transaction. Information about RumbleOn's directors and executive
officers and their ownership of RumbleOn's common stock is set
forth in the definitive proxy statement and in RumbleOn's Annual
Report on Form 10-K for the year ended December 31, 2020, which was
filed with the SEC on March 31, 2021. Other information regarding
the interests of the participants in the proxy solicitation is
included in the definitive proxy statement relating to the
Transaction. These documents can be obtained free of charge from
the sources indicated above.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
No Offer or Solicitation</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">This
report not constitute an offer to sell or the solicitation of an
offer to buy any securities or a solicitation of any vote or
approval, by RumbleOn, nor shall there be any sale of the
securities in any state in which such offer, solicitation or sale
would be unlawful before the registration or qualification under
the securities laws of such state. Any offering of the securities
will only be by means of a statutory prospectus meeting the
requirements of the rules and regulations of the SEC and applicable
law or in accordance with an applicable exemption from the
registration requirements thereof.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
Forward-Looking Statements</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Certain
statements made in this report are "forward-looking statements"
within the meaning of the "safe harbor" provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements may be identified by the use of words such as "target,"
"believe," "expect," "will," "shall," "may," "anticipate,"
"estimate," "would," "positioned," "future," "forecast," "intend,"
"plan," "project," "outlook", and other similar expressions that
predict or indicate future events or trends or that are not
statements of historical matters. Examples of forward-looking
statements include, among others, statements made in this report
regarding the Transaction, including the benefits of the
Transaction, revenue opportunities, anticipated future financial
and operating performance, and results, including estimates for
growth, and the expected timing of the Transaction. Forward-looking
statements are neither historical facts nor assurances of future
performance. Instead, they are based only on management's current
beliefs, expectations, and assumptions. Because forward-looking
statements relate to the future, they are subject to inherent
uncertainties, risks and changes in circumstances that are
difficult to predict and many of which are outside of RumbleOn's
control. Actual results and outcomes may differ materially from
those indicated in the forward-looking statements. Therefore, you
should not rely on any of these forward-looking statements.
Important factors that could cause actual results and outcomes to
differ materially from those indicated in the forward-looking
statements include, among others, the following: (1) the occurrence
of any event, change, or other circumstances that could give rise
to the termination of the Transaction; (2) the failure to obtain
debt and equity financing required to complete the Transaction; (3)
the failure to obtain the OEM approvals; (4) the inability to
complete the Transaction, including due to failure to obtain
approval of the stockholders of RumbleOn, certain regulatory
approvals, or satisfy other conditions to closing in the definitive
agreement; (5) the impact of the COVID-19 pandemic on RumbleOn's
business and/or the ability of the parties to complete the
Transaction; (6) the risk that the Transaction disrupts current
plans and operations as a result of the announcement and
consummation of the Transaction; (7) the ability to recognize the
anticipated benefits of the Transaction, which may be affected by,
among other things, competition, the ability of management to
integrate the combined company's business and operations, and the
ability of the parties to retain its key employees; (8) costs
related to the Transaction; (9) changes in applicable laws or
regulations; (10) risks relating to the uncertainty of pro forma
and projected financial information with respect to the combined
company; and (11) other risks and uncertainties indicated from time
to time in the definitive proxy statement filed with the Securities
and Exchange Commission (the &#x201C;SEC&#x201D;) relating to the
Transaction, including those under "Risk Factors" therein, and in
RumbleOn's other filings with the SEC. RumbleOn cautions that the
foregoing list of factors is not exclusive. RumbleOn cautions
readers not to place undue reliance upon any forward-looking
statements, which speak only as of the date made. RumbleOn does not
undertake or accept any obligation or undertaking to release
publicly any updates or revisions to any forward-looking statements
to reflect any change in their expectations or any change in
events, conditions, or circumstances on which any such statement is
based, whether as a result of new information, future events, or
otherwise, except as may be required by applicable law. Neither
RumbleOn nor RideNow gives any assurance that after the Transaction
the combined company will achieve its expectations.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
&#xA0;&#xA0;
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<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
SIGNATURES</font></div>
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<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 48px">
<font style="font-family: Times New Roman; font-size: 13px">Pursuant to the
requirements of the Securities Exchange Act of 1934, the registrant
has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
RUMBLEON, INC.</font></div>
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</td>
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<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Date: July 16, 2021</font></div>
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<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
By:&#xA0;&#xA0;</font></div>
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<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;&#xA0;/s/ Marshall Chesrown</font></div>
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<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Marshall Chesrown</font></div>
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<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Chief Executive Officer</font></div>
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<DOCUMENT>
<TYPE>EX-10.1
<SEQUENCE>2
<FILENAME>rmbl_ex101.htm
<DESCRIPTION>MATERIAL CONTRACTS
<TEXT>
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<title>rmbl_ex101</title>
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</font></div>
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<font style="font-family: Times New Roman; font-size: 13px;">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px;"><font style="font-weight: bold">
Exhibit 10.1</font><br></font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px;">&#xA0;</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
FIRST AMENDMENT TO WARRANT TO PURCHASE CLASS B COMMON
STOCK</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 48px">
<font style="font-family: Times New Roman; font-size: 13px">This
FIRST AMENDMENT TO WARRANT TO PURCHASE CLASS B COMMON STOCK (this
&#x201C;<font style="font-weight: bold">First
Amendment</font>&#x201D;) is made and entered into as of July 15,
2021 by and between RumbleOn, Inc., a Nevada corporation (the
&#x201C;<a name="_9kR3WTr24448ISFwynmB">
<!--anchor--></a><font style="font-weight: bold">Company</font>&#x201D;), and Oaktree Capital
Management, L.P. (the &#x201C;<font style="font-weight: bold">Holder</font>&#x201D;). Capitalized terms used
and not otherwise defined herein shall have the meanings ascribed
to them in the Warrant (as defined below).</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
RECITALS</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 48px">
<font style="font-family: Times New Roman; font-size: 13px">The
Company and the Holder are party to that certain Warrant to
Purchase Class B Common Stock, dated as of March 12, 2021 (the
&#x201C;<font style="font-weight: bold">Warrant</font>&#x201D;);</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 48px">
<font style="font-family: Times New Roman; font-size: 13px">Section
13 of the Warrant permits amendments to the Warrant if in writing
and signed by the Company and the Holder; and</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 48px">
<font style="font-family: Times New Roman; font-size: 13px">The
Company and the Holder desire to amend the terms of the Warrant on
the terms and conditions stated herein.</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
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AGREEMENT</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">NOW,<font style="font-weight: bold">&#xA0;</font>THEREFORE, in consideration of the
mutual agreements and covenants hereinafter set forth, and for good
and valuable consideration, the receipt, sufficiency and adequacy
of which are hereby acknowledged, the parties hereto hereby agree
as set forth below.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">1.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="text-decoration: underline">Amendment to the Definition of
&#x201C;Warrant Price&#x201D;</font>. Section 18 of the Warrant is
hereby amended by deleting clause (ll) and the definition of
&#x201C;Warrant Price&#x201D; in its entirety and substituting the
following therefor:</font></div>
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<div style="display: table-cell; width: 68px"><font style="font-family: Times New Roman; font-size: 13px">&#x201C;(ll)&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">&#x201C;Warrant
Price&#x201D; means the price per share of Class B Common Stock
equivalent to the lowest price per share of the Class B Common
Stock issued by the Company during the period between the Issuance
Date and the Merger Closing (other than the issuance of Class B
Common Stock (x)&#xA0;upon the exercise of any Convertible
Securities outstanding as of the Issuance Date, (y)&#xA0;issued as
awards under the Company&#x2019;s equity incentive plan or (z)
constituting Closing Payment Shares (as such term is defined in the
Merger Agreement) issued to Sellers (as such term is defined in the
Merger Agreement) at the Merger Closing), which, for purposes of
clarity, includes the issuance of 1,048,998 shares of Class B
Common Stock pursuant to the underwritten public offering, at a
price to the public of $38.00 per share, closed on or about April
13, 2021.&#x201D;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">2.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="text-decoration: underline">Incorporation by Reference</font>.
Section 12 through Section 17 of the Warrant be, and each of them
hereby is, incorporated in and made a part of this First Amendment
as if set forth in full herein.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">3.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="text-decoration: underline">Execution of First Amendment.</font>
This First Amendment may be executed in one or more counterparts,
all of which shall be considered one and the same agreement, and
shall become effective when one or more such counterparts have been
signed by each of the parties and delivered to the other party.
Facsimile or electronic mail transmission of counterpart signatures
to this First Amendment shall be acceptable and
binding.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">4.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="text-decoration: underline">No Waiver</font>. Except as expressly
stated herein, nothing contained herein shall be deemed to
constitute a waiver of compliance with any term or condition
contained in the Warrant or constitute a course of conduct or
dealing among the parties. Except as amended or modified hereby,
the Warrant remain unmodified and in full force and effect. All
references in the Warrant to the Warrant shall be deemed to be
references to the Warrant as amended or modified
hereby.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">IN
WITNESS WHEREOF, the undersigned have each executed this FIRST
AMENDMENT TO WARRANT TO PURCHASE CLASS B COMMON STOCK as of the
date first written above.</font></div>
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<font style="text-decoration: underline; font-weight: bold; font-family: Times New Roman; font-size: 13px">
RUMBLEON, INC.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">By:
<font style="text-decoration: underline">/s/ Marshall
Chesrown</font></font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Name:
Marshall Chesrown</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Title:
Chief Executive Officer</font></div>
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OAKTREE CAPITAL MANAGEMENT, L.P.,</font></div>
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<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">Solely
as manager on behalf of certain funds or accounts within its
Strategic Credit Strategy</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">By:
<font style="text-decoration: underline">/s/ Christine
Pope</font></font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Name:
Christine Pope</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Title:
Managing Director</font></div>
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