<SEC-DOCUMENT>0001213900-23-039898.txt : 20230515
<SEC-HEADER>0001213900-23-039898.hdr.sgml : 20230515
<ACCEPTANCE-DATETIME>20230515165942
ACCESSION NUMBER:		0001213900-23-039898
CONFORMED SUBMISSION TYPE:	DEFA14A
PUBLIC DOCUMENT COUNT:		2
FILED AS OF DATE:		20230515
DATE AS OF CHANGE:		20230515

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RumbleOn, Inc.
		CENTRAL INDEX KEY:			0001596961
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMPUTER PROGRAMMING SERVICES [7371]
		IRS NUMBER:				463951329
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEFA14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38248
		FILM NUMBER:		23923894

	BUSINESS ADDRESS:	
		STREET 1:		901 W. WALNUT HILL LANE
		CITY:			IRVING
		STATE:			TX
		ZIP:			75038
		BUSINESS PHONE:		214-771-9952

	MAIL ADDRESS:	
		STREET 1:		901 W. WALNUT HILL LANE
		CITY:			IRVING
		STATE:			TX
		ZIP:			75038

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	RumbleON, Inc.
		DATE OF NAME CHANGE:	20170213

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Smart Server, Inc
		DATE OF NAME CHANGE:	20140114
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEFA14A
<SEQUENCE>1
<FILENAME>ea178569-8k_rumbleon.htm
<DESCRIPTION>CURRENT REPORT
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><B>UNITED STATES</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><B>SECURITIES AND EXCHANGE COMMISSION</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><B>Washington, D.C. 20549</B></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><B>FORM <FONT ID="xdx_90D_edei--DocumentType_c20230511__20230511_zeb6P9UjGR1f">8-K</FONT></B></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>CURRENT REPORT&#160;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Date of Report (Date of earliest event reported)
<FONT ID="xdx_905_edei--DocumentPeriodEndDate_c20230511__20230511_ztwpvxzrDfV8">May 11, 2023</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><FONT ID="xdx_90C_edei--EntityRegistrantName_c20230511__20230511_zyuQfW3qQ3Wc">RumbleOn, Inc.</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Exact name of registrant as specified in its charter)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&#160;</P>

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of incorporation)</TD>
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Identification No.)</TD></TR>
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    <FONT ID="xdx_900_edei--EntityAddressCityOrTown_c20230511__20230511_zQMWIEN070Jf">Irving</FONT>, <FONT ID="xdx_905_edei--EntityAddressStateOrProvince_c20230511__20230511_z6NVrKBqE59f">Texas</FONT></B></P></TD>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Registrant&#8217;s telephone number, including
area code <B>(<FONT ID="xdx_90A_edei--CityAreaCode_c20230511__20230511_zxK2taj3e4Ni">214</FONT>) <FONT ID="xdx_906_edei--LocalPhoneNumber_c20230511__20230511_zWAdsvMBKK82">771-9952</FONT></B></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Former name or former address, if changed since
last report.)</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: left">Check the appropriate box below if the Form 8-K
filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:&#160;</P>

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    <TD STYLE="text-align: justify">Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</TD></TR>
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    <TD STYLE="text-align: justify">Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</TD></TR>
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    <TD STYLE="text-align: justify">Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</TD></TR>
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    <TD STYLE="text-align: justify">Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Securities registered pursuant to Section 12(b) of the Act:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&#160;</P>

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    <TD STYLE="border-bottom: Black 1.5pt solid; text-align: center; width: 32%">Trading Symbol(s)</TD>
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    <TD STYLE="border-bottom: Black 1.5pt solid; text-align: center; width: 32%">Name of each exchange on which registered</TD></TR>
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    <TD STYLE="text-align: center"><FONT ID="xdx_90B_edei--Security12bTitle_c20230511__20230511_zFLTnyFHIqx2">Class B Common Stock, $0.001 par value</FONT></TD>
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    <TD STYLE="text-align: center"><FONT ID="xdx_907_edei--TradingSymbol_c20230511__20230511_z4vCuLo3SbK9">RMBL</FONT></TD>
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    <TD STYLE="text-align: center">The <FONT ID="xdx_909_edei--SecurityExchangeName_c20230511__20230511_zG9X4HqegAG3">Nasdaq</FONT> Stock Market LLC</TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: left">Indicate by check mark whether the registrant
is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (&#167;230.405 of this chapter) or Rule 12b-2 of the
Securities Exchange Act of 1934 (&#167;240.12b-2 of this chapter).</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">Emerging growth company <FONT STYLE="font-family: Times New Roman, Times, Serif"><FONT ID="xdx_905_edei--EntityEmergingGrowthCompany_c20230511__20230511_z17tNsym1Hj1">&#9744;</FONT></FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: left">If an emerging growth company, indicate by check
mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting
standards provided pursuant to Section 13(a) of the Exchange Act. <FONT STYLE="font-family: Times New Roman, Times, Serif">&#9744;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: left; background-color: white"><B>Item 5.02. Departure
of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify; background-color: white">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: left; text-indent: 0.5in; background-color: white">On
May 11, 2023, the Board of Directors (the &#8220;Board&#8221;) of RumbleOn, Inc. (the &#8220;Company&#8221; or &#8220;RumbleOn&#8221;) appointed
Steven J. Pully as a Class I director of the Company to fill the vacant seat created by Peter Levy&#8217;s resignation from the Board on May
9, 2023. The Board designated Mr. Pully as a Class I director to stand for re-election at the Company&#8217;s 2025 annual meeting of stockholders.
The Board determined that Mr. Pully is an independent director and Mr. Pully will serve on the Board&#8217;s Audit Committee.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: left; text-indent: 0.5in">Mr. Pully will participate in the Company&#8217;s
non-employee director compensation program, which is described under the section titled &#8220;Non-Employee Director Compensation&#8221;
in the Company&#8217;s proxy statement for its 2022 annual meeting of stockholders, which was filed with the Securities and Exchange Commission
(&#8220;SEC&#8221;) on May 2, 2022.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: left; text-indent: 0.5in">There are no family relationships between Mr. Pully
and any Company director or executive officer, and no arrangements or understandings between Mr. Pully and any other person pursuant to
which he was selected as a director. There are no related party transactions between the Company and Mr. Pully which would require disclosure
under Item 404 of Regulation S-K.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white"><B>Item 8.01. Other Events.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in; background-color: white">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: left; text-indent: 0.5in; background-color: white">On May 15, 2023, the Company
issued a press release announcing Mr. Pully&#8217;s appointment to the Board. A copy of the press release is attached to this report as
Exhibit 99.1 and is incorporated herein by reference.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Item 9.01. Financial Statements and Exhibits.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&#160;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">(d) Exhibits</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&#160;</P>

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    <TD STYLE="border-bottom: black 1.5pt solid; width: 9%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Exhibit No.</B></FONT></TD>
    <TD STYLE="width: 1%">&#160;</TD>
    <TD STYLE="border-bottom: black 1.5pt solid; width: 90%; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Description</B></FONT></TD></TR>
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    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">99.1</FONT></TD>
    <TD>&#160;</TD>
    <TD STYLE="text-align: justify"><A HREF="ea178569ex99-1_rumbleon.htm"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Press release, dated May 15, 2023.</FONT></A></TD></TR>
  <TR STYLE="vertical-align: top; background-color: White">
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">104</FONT></TD>
    <TD>&#160;</TD>
    <TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Cover Page Interactive Data File (embedded within the Inline XBRL document).</FONT></TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Forward-Looking Statements</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: left; text-indent: 0.5in">This Current Report on Form 8-K, and the documents
incorporated by reference in this Current Report on Form 8-K, may contain &#8220;forward-looking statements&#8221; as that term is defined
under the Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on these forward-looking
statements, which are based on our expectations as of the date of this Current Report on Form 8-K and speak only as of the date of this
Current Report on Form 8-K. Readers are further advised to consider the factors listed under the headings &#8220;Forward-Looking Statements&#8221;
and &#8220;Risk Factors&#8221; in the Company&#8217;s filings with the SEC, as may be updated and amended from time to time. We undertake
no obligation to publicly update or revise any forward-looking statements whether as a result of new information, future events, or otherwise,
except as required by law.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Important Information</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: left; text-indent: 0.5in">RumbleOn intends to file a proxy statement with
the SEC in connection with the solicitation of proxies for the 2023 annual meeting of stockholders. Any definitive proxy statement and
a proxy card will be mailed to RumbleOn&#8217;s stockholders. RUMBLEON STOCKHOLDERS ARE URGED TO READ ANY PROXY STATEMENT AND OTHER RELEVANT
MATERIALS IF AND WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. These and other SEC filings made by RumbleOn
may be obtained (when available) without charge at the SEC&#8217;s website at www.sec.gov and at the investor relations section of RumbleOn&#8217;s
website at www.rumbleon.com. In addition, investors and security holders will be able to obtain free copies of these documents from RumbleOn
by directing a request to Investor Relations, RumbleOn, Inc., 901 W. Walnut Hill Lane, Irving, Texas 75038.&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Certain Information Concerning Participants</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">RumbleOn and certain of its directors and executive
officers may be deemed to be participants in the solicitation of proxies under the rules of the SEC. RumbleOn&#8217;s stockholders may
obtain information regarding the names, affiliations and interests of RumbleOn&#8217;s directors and executive officers in RumbleOn&#8217;s
Annual Report on Form 10-K for the year ended December 31, 2022, which was filed with the SEC on March 16, 2023, and its proxy statement
for the 2022 annual meeting of stockholders, which was filed with the SEC on May 2, 2022. To the extent holdings of RumbleOn securities
have changed since the amounts printed in the proxy statement for the 2022 annual meeting of stockholders, such changes have been or will
be reflected on Statements of Change in Ownership on Form 4 filed with the SEC. These documents can be obtained free of charge from the
sources indicated above. Additional information regarding the interests of these participants in any proxy solicitation and a description
of their direct and indirect interests, by security holdings or otherwise, will also be included in the proxy statement to be filed by
RumbleOn with the SEC in connection with the 2023 annual meeting of stockholders when it becomes available.</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>SIGNATURES</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&#160;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">Pursuant to the requirements
of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto
duly authorized.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&#160;</P>

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    <TD STYLE="vertical-align: bottom; width: 40%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>RUMBLEON, INC.</B>&#160;</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&#160;</TD>
    <TD>&#160;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: white 2.25pt double"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Date: May 15, 2023&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;</FONT></TD>
    <TD STYLE="border-bottom: Black 1.5pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Marshall Chesrown</FONT></TD></TR>
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    <TD>&#160;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Marshall Chesrown</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&#160;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Chief Executive Officer</FONT></TD></TR>
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<DESCRIPTION>PRESS RELEASE, DATED MAY 15, 2023
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><B>Exhibit 99.1</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>RumbleOn Appoints Steven J. Pully to its Board
of Directors </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><I>Reflects Company&rsquo;s Commitment to Strengthening
Corporate Governance </I></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><I>&nbsp;</I></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">DALLAS, May 15, 2023 &ndash; (WIRE) &ndash; RumbleOn, Inc. (NASDAQ:
RMBL) (&ldquo;RumbleOn&rdquo; or &ldquo;the Company&rdquo;), the nation&rsquo;s first technology-based powersports platform, today announced
the appointment of Mr. Steven J. Pully to its Board of Directors (&ldquo;the Board&rdquo;), effective May 11, 2023. Mr. Pully is an experienced
board member, investment banker, restructuring professional and corporate executive. He has served on over 35 boards over the course of
his career across a wide range of industries, including retail, entertainment, manufacturing, technology, and energy and power.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Mr. Pully&rsquo;s appointment follows a number of corporate governance
enhancements recently implemented by the RumbleOn Board to bolster its diversity and expertise. Mr. Pully was proposed as a nominee by
shareholders and former Board members, Bill Coulter and Mark Tkach, and he replaces Peter Levy, who recently resigned from the Board.
With the addition of Mr. Pully, all seats on the Company&rsquo;s Board are again filled. Mr. Pully will serve on the Audit Committee of
the Board.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&ldquo;We are pleased that Steve promptly accepted our invitation to
meet with the Nominating and Corporate Governance Committee and has accepted our invitation to join the Board during this important chapter
for RumbleOn, as we continue to execute on our growth strategy and grow our market share,&rdquo; said Shin Lee, Chair of the Company&rsquo;s
Nominating and Corporate Governance Committee. &ldquo;As a seasoned corporate governance and business leader, he brings relevant expertise
and a highly valuable skillset to our Board, in addition to a fresh perspective. I&rsquo;m confident that Steve&rsquo;s addition will
strengthen our leadership at RumbleOn and even better position us for success.&rdquo;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Mr. Pully is a Founding Partner of Speyside Partners, a Dallas-based
investment banking and restructuring advisory firm, the part-time Chief Executive Officer and Chairman of Harvest Oil &amp; Gas, and Chairman
of EverView. Previously, he was a partner and the General Counsel of Carlson Capital, L.P., a multi-strategy hedge fund. Mr. Pully is
also a licensed attorney and Certified Public Accountant in the state of Texas and is a CFA Charterholder. Additionally, he holds various
FINRA licenses.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&ldquo;I&rsquo;m excited to join such a fast-growing and innovative
company and to help RumbleOn expand its business and unlock even greater value through the successful execution of its strategy,&rdquo;
said Mr. Pully. &ldquo;The Company is in an exciting phase of growth and I&rsquo;m looking forward to bringing my perspective and experience
to the Board of Directors.&rdquo;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Mr. Pully will serve as a Class I director, with his term expiring
at the 2025 Annual Meeting.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>About RumbleOn</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">RumbleOn is the nation&rsquo;s first technology-based powersports platform.
Headquartered in the Dallas Metroplex, RumbleOn provides the only technology-led platform in powersports with a broad footprint of physical
locations, full-line manufacturer representation, and high-quality used inventory to transform the entire customer experience. Our goal
is to integrate the best of both the physical and digital and make the transition between the two seamless. To learn more please visit
us online at https://www.rumbleon.com.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Forward Looking Statements </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">This press release may contain &ldquo;forward-looking statements&rdquo;
as that term is defined under the Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance
on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the
date of this press release. Readers are further advised to consider the factors listed under the headings &ldquo;Forward-Looking Statements&rdquo;
and &ldquo;Risk Factors&rdquo; in the Company&rsquo;s filings with the Securities and Exchange Commission, as may be updated and amended from
time to time. We undertake no obligation to publicly update or revise any forward-looking statements whether as a result of new information,
future events, or otherwise, except as required by law.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Important Information</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">RumbleOn intends to file a proxy statement with the SEC in connection
with the solicitation of proxies for the 2023 Annual Meeting of Shareholders. Any definitive proxy statement and a proxy card will be
mailed to RumbleOn&rsquo;s shareholders. RUMBLEON SHAREHOLDERS ARE URGED TO READ ANY PROXY STATEMENT AND OTHER RELEVANT MATERIALS IF AND
WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. These and other SEC filings made by RumbleOn may be obtained
(when available) without charge at the SEC&rsquo;s website at www.sec.gov and at the investor relations section of RumbleOn&rsquo;s website
at www.rumbleon.com. In addition, investors and security holders will be able to obtain free copies of these documents from RumbleOn by
directing a request to Investor Relations, RumbleOn, Inc., 901 W. Walnut Hill Lane, Irving, Texas 75038.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Certain Information Concerning Participants</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">RumbleOn and certain of its directors and executive officers may be
deemed to be participants in the solicitation of proxies under the rules of the SEC. RumbleOn&rsquo;s shareholders may obtain information
regarding the names, affiliations and interests of RumbleOn&rsquo;s directors and executive officers in RumbleOn&rsquo;s Annual Report
on Form 10-K for the year ended December 31, 2022, which was filed with the SEC on March 16, 2023 (as amended by Form 10-K/A, which was
filed with the SEC on April 28, 2023), and its proxy statement for the 2022 Annual Meeting of Stockholders, which was filed with the SEC
on May 2, 2022. To the extent holdings of RumbleOn securities have changed since the amounts printed in the proxy statement for the 2022
Annual Meeting, such changes have been or will be reflected on Statements of Change in Ownership on Form 4 filed with the SEC. These documents
can be obtained free of charge from the sources indicated above. Additional information regarding the interests of these participants
in any proxy solicitation and a description of their direct and indirect interests, by security holdings or otherwise, will also be included
in the proxy statement to be filed by RumbleOn with the SEC in connection with the 2023 Annual Meeting when it becomes available.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Investor Inquiries:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Dawn Francfort</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">ICR, Inc.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">investors@rumbleon.com</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Will Newell</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">investors@rumbleon.com</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Media Inquiries:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Sydney Isaacs</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Sydney.Isaacs@h-advisors.global</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Tom Johnson</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Tom.Johnson@h-advisors.global</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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