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Customer Rewards Liability (Tables)
9 Months Ended
Sep. 30, 2025
Customer Advances or Deposits, Noncurrent [Abstract]  
Company's Customer Rewards Liability

A reconciliation, in the aggregate, of beginning and ending balances of the Company’s customer rewards liability as of the dates shown is as follows:

 

 

 

Customer Rewards Liability

 

Balance at January 1, 2024

 

$

5,333,384

 

Rewards earned by customers

 

 

1,469,239

 

Reward fulfilments (1)

 

 

(2,628,920

)

Expired rewards

 

 

(145,855

)

Remeasurement (gain) loss on customer rewards liability

 

 

2,344,103

 

Balance at September 30, 2024

 

$

6,371,951

 

Rewards earned by customers

 

 

699,236

 

Reward fulfilments (1)

 

 

(1,319,625

)

Expired rewards

 

 

(57,583

)

Remeasurement (gain) loss on customer rewards liability

 

 

2,875,672

 

Balance at December 31, 2024

 

$

8,569,651

 

Rewards earned by customers

 

 

2,029,331

 

Reward fulfilments (1)

 

 

(2,577,906

)

Expired rewards

 

 

(202,933

)

Remeasurement (gain) loss on customer rewards liability

 

 

1,477,444

 

Balance at September 30, 2025

 

$

9,295,587

 

 

(1) Rewards fulfilments represent amounts that were distributed to customers to fulfill customer rewards obligations.