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COMPARATIVE CONSOLIDATED FINANCIALS (Unaudited) (Details) - USD ($) | 3 Months Ended | 12 Months Ended
--- | --- | ---
Mar. 31, 2018 | Mar. 31, 2017 | Dec. 31, 2016 | Dec. 31, 2017 | Dec. 31, 2016
Comparative Consolidated Financials Details |  |  |  |  |
Gross Sales |  | $ 653,784 |  |  |
Customer incentives, discounts, returns, and allowances |  | 0 |  |  |
Net sales |  | 653,784 |  |  |
Cost of Goods Sold, includes depreciation and amortization of $19,421 and federal excise taxes of $64,055 for the three months ended March 31, 2017 | $ 1,667,614 | 474,890 | $ 0 | $ 1,303,586 |
Gross Margin | 293,074 | 178,894 | 0 | (8,725) |
Operating Expenses |  |  |  |  |
Selling and marketing | 585,294 | 116,833 | 0 | 759,053 |
Corporate general and administrative | 589,983 | 578,402 | 136,274 | 2,154,498 |
Employee salaries and related expenses | 914,258 | 167,987 | 0 | 1,046,667 |
Depreciation expense | 5,853 | 379 | 0 | 7,285 |
Total operating expenses | 2,095,388 | 863,601 | 136,274 | 3,967,503 |
Loss from Operations | (1,802,314) | (684,707) | (136,274) | (3,976,228) |
Other Income (Expenses) |  |  |  |  |
Loss on vendor notes receivable collectability | 0 | (1,414,921) | 0 | (1,279,921) |
Interest expense | 5,086 | (421,180) | (18,750) | (532,752) |
Profit (Loss) before Income Taxes | (1,797,228) | (2,520,808) | (155,024) | (5,788,901) |
Provision for Income Taxes | 0 | 0 | 0 | 0 | $ 0
Net Profit (Loss) | $ (1,797,228) | $ (2,520,808) | $ (155,024) | $ (5,788,901) |
Loss per share |  |  |  |  |
Weighted average number of shares outstanding Basic and fully diluted | 26,045,890 | 17,118,431 | 15,754,000 | 19,279,601 |
Loss per share Basic and fully diluted | $ (0.07) | $ (0.15) | $ (0.01) | $ (0.30) |

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