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OPERATING EXPENSES - Schedule of selling and marketing expenses (Details) - USD ($) | 6 Months Ended | 12 Months Ended
--- | --- | ---
Jun. 30, 2023 | Jun. 30, 2022 | Dec. 31, 2022 | Dec. 31, 2021 | Dec. 31, 2020
OPERATING EXPENSES |  |  |  |  |  |  |
Total | $ 3,210,771 | $ 235,184 | $ 1,646,144 | $ 1,256,315 | [1] | $ 257,330 | [1]
Social media expense |  |  |  |  |  |  |
OPERATING EXPENSES |  |  |  |  |  |  |
Total | 1,346,098 | 183,531 | 1,046,590 | 148,110 |  | 31,298 |
Promotional operating expense |  |  |  |  |  |  |
OPERATING EXPENSES |  |  |  |  |  |  |
Total |  |  | 257,039 | 102,207 |  | 40,576 |
Advertising consulting expense |  |  |  |  |  |  |
OPERATING EXPENSES |  |  |  |  |  |  |
Total | 989,918 | 45,376 | 178,403 | 78,736 |  | 105,334 |
Fair stand expense |  |  |  |  |  |  |
OPERATING EXPENSES |  |  |  |  |  |  |
Total |  |  | 80,000 | 17,255 |  | 33,648 |
Rider referral program expense |  |  |  |  |  |  |
OPERATING EXPENSES |  |  |  |  |  |  |
Total | 295,503 |  | 66,586 | 105,756 |  | 42,994 |
Promotional product expense |  |  |  |  |  |  |
OPERATING EXPENSES |  |  |  |  |  |  |
Total |  |  | 1,181 | 801,545 |  |  |
Other |  |  |  |  |  |  |
OPERATING EXPENSES |  |  |  |  |  |  |
Total | $ 101,795 | $ 6,277 | $ 16,345 | $ 2,706 |  | $ 3,480 |
[1] | See restatement of financial statements in note 2.4 for further details.

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