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OPERATING EXPENSES - Schedule of selling and marketing expenses (Details) - USD ($)
 6 Months Ended 12 Months Ended
Jun. 30, 2023
Jun. 30, 2022
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
OPERATING EXPENSES          
Total $ 3,210,771 $ 235,184 $ 1,646,144 $ 1,256,315 [1] $ 257,330 [1]
Social media expense          
OPERATING EXPENSES          
Total 1,346,098 183,531 1,046,590 148,110 31,298
Promotional operating expense          
OPERATING EXPENSES          
Total     257,039 102,207 40,576
Advertising consulting expense          
OPERATING EXPENSES          
Total 989,918 45,376 178,403 78,736 105,334
Fair stand expense          
OPERATING EXPENSES          
Total     80,000 17,255 33,648
Rider referral program expense          
OPERATING EXPENSES          
Total 295,503   66,586 105,756 42,994
Promotional product expense          
OPERATING EXPENSES          
Total     1,181 801,545  
Other          
OPERATING EXPENSES          
Total $ 101,795 $ 6,277 $ 16,345 $ 2,706 $ 3,480
[1] See restatement of financial statements in note 2.4 for further details.